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Carson Daly and Steve Rifkind Form New Label Under Loud Records; Host of MTV's TRL and NBC's Last Call With Carson Daly Launches Label To Develop Promising Talent From Across The Country.


Entertainment Editors

NEW YORK--(ENTERTAINMENT WIRE)--Jan. 31, 2002

Carson Daly Carson Jones Daly (born June 22, 1973 in Santa Monica, California) is an American television personality. He became known for being a VJ on MTV's Total Request Live. He currently hosts Last Call with Carson Daly on NBC.  and Loud Records CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Steve Rifkind recently sealed a deal to form a new label that will be distributed and marketed by Loud, whose roster includes the Wu-tang Clan, Xzibit, Three 6 Mafia Three 6 Mafia (formerly known as Triple Six Mafia) is an American hip hop group, consisting of two members. The group was formed in 1991 by DJ Paul, Lord Infamous, and Juicy J. They were later joined by fellow Memphis rappers Koopsta Knicca, Gangsta Boo, and Crunchy Black. , and Funkmaster Flex Aston George Taylor Jr., better known as Funkmaster Flex (born August 5, 1968 in The Bronx) is a popular hip hop DJ on New York City's Hot 97 radio station, where his weekly show has a 10% market share. .

Daly's label, still unnamed, will develop promising talent from across the world focusing on every genre of music. "I'm thrilled to have the opportunity to run my own label," Daly said. "I'm always looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 new sounds, and my label will allow me to share some of the hottest up-and-coming talent with the world."

Loud Records CEO Steve Rifkind and Loud Executive VP Jonathan Rifkind knew Daly years before he became one of America's most important pop culture tastemakers. The Rifkinds recognized Daly's ear for talent while he was DJing in California and have been impressed with his drive to deliver the best music to America on his highly rated MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
 and NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
, and syndicated radio programs.

"With Carson's worldwide popularity and his genuine love and knowledge of music, this venture should definitely be a blockbuster," Steve Rifkind says. "We're betting that he'll be able to attract the best talent from across the globe, from rock to hip-hop."

In addition to being one of the most significant label launches in recent history, Daly's new imprint realizes a long-term goal between Daly and the Rifkinds.

"I've known Steve and Jonathan for years," Daly says. "We've always talked about working together, and this is a perfect scenario given their tremendous success as a pioneering record label."

Formed in 1992, Loud Records has established itself as one of urban music's most important labels, releasing universally acclaimed and chart-topping records from the Wu-Tang Clan, Xzibit, Three 6 Mafia, Raekwon and Project Pat, among others.

Daly's label is actively scouting for new talent, and has several artists currently in the studio recording demos.
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Date:Jan 31, 2002
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