CarsDirect.com Revs Up Web Site Navigation With Addition of Internet Keywords; Company Uses Internet Keywords To Streamline Access to Information.Business Editors/High-Tech Writers SAN CARLOS San Carlos (săn kär`lōs), residential city (1990 pop. 26,167), San Mateo co., W Calif.; inc. 1925. The chief manufactures are plastic products, hardware, and machine parts. , Calif.--(BUSINESS WIRE)--April 17, 2000 CarsDirect.com, the leading automotive e-tailer, has teamed with RealNames Corporation, a provider of Internet infrastructure technology based on Internet Keywords, to help consumers more quickly and easily find and use the CarsDirect.com web site. RealNames' Internet Keywords is an Internet navigation system A GPS-based electronic system in a car or truck that provides a real time map of the vehicle's current location as well as step-by-step directions to a programmed destination. See GPS and vehicle tracking. that transports people directly to specific information within a web site. CarsDirect.com, the first nationwide online service that provides consumers a complete car buying experience, is integrating Internet Keywords into its Web site to streamline the navigation of its online content. For instance, users can simply type "CarsDirect" into the address bar of their Microsoft Internet Explorer See Internet Explorer. browser to go to www.carsdirect.com; or specifically, consumers can use the Internet Keyword "CarsDirect NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. " to go directly to the Web page to enter a sweepstakes for a trip to the Richard Petty Richard Lee Petty (born July 2, 1937) is a former NASCAR Winston Cup Series driver. "The King," as he is nicknamed, is most well-known for winning the NASCAR Championship seven times (Dale Earnhardt is the only other driver to accomplish this feat),winning a record 200 races Driving Experience in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . "For CarsDirect.com, it all comes down to speed, simplicity, convenience and great prices," said Chuck Hoover, vice president of marketing for CarsDirect.com. "Our use of Internet Keywords will shorten the time and distance separating car shoppers from the most satisfying car buying experience possible." Internet Keywords are enabled in the Internet Explorer and NeoPlanet browsers, as well as integrated into popular search engines, directories and portals such as AltaVista, Google, Go2Net, the GO Network, Looksmart and MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). . "CarsDirect.com is leading the online boom in automotive services, and is the latest company to use Internet Keywords to enable customers to more easily find their web site from almost anywhere on the Internet," said Keith Teare, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of RealNames Corporation. "CarsDirect.com's customers will benefit from a faster and easier navigation experience." CarsDirect will also use Internet Keywords to increase and measure the direct response from marketing, promotions, and targeted advertising. Response to Internet Keywords like "CarsDirect NASCAR" can be measured in the RealNames database, providing CarsDirect.com a better understanding of their customer's behavior. About RealNames Corporation RealNames Corporation is a media convergence infrastructure company developing and marketing products and services that simplify web navigation, transform brands into interactive response vehicles, and monetize Internet traffic for browsers, search engines, directory services and portals. RealNames' products and services are used by leading Fortune 1000 and .com companies and have been integrated into Microsoft's Internet Explorer browser, as well as by leading portal, directory and search services such as msn.com, AltaVista, Inktomi, Google, Looksmart and the GO Network to complement directory look-up and search results. Founded in 1997, RealNames is based in San Carlos, California San Carlos is a city in San Mateo County, California, USA on the San Francisco Peninsula, about halfway between San Francisco and San Jose. It is an affluent small residential suburb located between Belmont to the north and Redwood City to the south. . For more information, please use Internet Keyword: RealNames to visit our web site. Note to Editors: RealNames is a servicemark of RealNames Corporation. |
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