CarsDirect.com Launches Affiliate Marketing Through LinkShare; Agreement Promises One-Click Access to CarsDirect.com Site From Merchants Around the Web.SHERMAN OAKS, Calif.--(BUSINESS WIRE)--Aug. 24, 1999-- CarsDirect.com, the first Internet car company, Tuesday announced that it has selected LinkShare Corp. to develop and implement its affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. program. LinkShare, the worldwide leader in affiliate marketing programs for companies doing business on the Web, provides affiliates and merchants with the tools and technology to establish partnerships and links on each other's sites. CarsDirect.com will enhance and expand its online visibility throughout the Internet by forging relationships with complementary Web sites in the LinkShare Network. LinkShare affiliates who sign up with CarsDirect.com will be able to participate in several revenue-generating opportunities. CarsDirect.com is the first nationwide online source that enables consumers to research, price, select, finance, place an order and take delivery of a new vehicle. "Through LinkShare, CarsDirect.com is able to establish business relationships with a vast array of affiliates," said Scott Painter, chief executive officer, CarsDirect.com. "Throughout the Web, companies can add a CarsDirect.com banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , link and virtual showroom on their sites. That means consumers who are surfing the Web will have one-click access to CarsDirect.com and the unique car-buying experience we offer." LinkShare's extensive list of more than 300 merchant clients includes some of the best-known brands in their industries, including Borders.com, CBS (Cell Broadcast Service) See cell broadcast. SportsLine, Cyberian Outpost Cyberian Outpost was an online vendor of discount computer hardware and software, and was one of the first successful online retailers. CybOut was founded in 1994 by Darryl Peck and announced its IPO in 1998 (NASDAQ: COOL). , dELiA's, Dell Computer, 1-800-Flowers, The Sharper Image, Virtual Vineyards and others. "LinkShare is delighted to add CarsDirect.com to our roster of quality businesses that are category leaders," said Heidi Messer, president and co-founder of LinkShare. "As the first and currently the only nationwide organization that enables customers to complete the entire car-buying transaction over the Internet, CarsDirect.com is an outstanding addition to the LinkShare Network." The marketing partnership with LinkShare builds on the strategic business relationships CarsDirect.com has already inked with industry leaders. CarsDirect.com has also partnered with Bank One, the nation's fifth-largest bank and a major automotive lender, to create CD1 Financial.com, a full-service Internet automotive lending and leasing company. Other CarsDirect.com strategic partners include Autoland, one of the nation's largest credit union auto-buying services, and JD Power, the leading auto industry market researcher. About LinkShare LinkShare (http://www.linkshare.com) is the worldwide leader in affiliate marketing programs for companies doing business on the Web. In 1996 LinkShare created the concept of and launched the first affiliate network An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. , a Web-based marketplace where multiple merchants and affiliates refer customers to each other and place a value on the traffic. The company manages the largest affiliate network, which includes tens of thousands of affiliate sites and more than 300 leading merchants. LinkShare offers companies of all sizes an unparalleled degree of flexibility in software, services and support for any performance-based partnerships that they choose to create. Companies use the LinkShare Network(TM) to create cost-effective, measurable programs to generate revenue, acquire customers, encourage trial, increase click-thrus and increase brand awareness. LinkShare, backed by investors including Comcast and the Internet Capital Group, has headquarters in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , with offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Denver and Chicago. About CarsDirect.com CarsDirect.com (http://www.carsdirect.com) is a revolutionary new Internet See Web 2.0 and Internet2. company that lets consumers complete the vehicle purchase transaction. With CarsDirect.com, shoppers can research, price, design, order and finance a new car or truck over the Web -- selecting from among 2,500 makes and models by every major manufacturer. Unlike referral services, which point people to a dealer to accomplish the transaction, CarsDirect.com takes the customer from inquiry through financing right up to delivery -- online. Based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , CarsDirect.com is an idealab! company. Its investors include Goldman Sachs The Goldman Sachs Group, Inc., or simply Goldman Sachs (NYSE: GS) is one of the world's largest global investment banks. Goldman Sachs was founded in 1869, and is headquartered in the Lower Manhattan area of New York City at 85 Broad Street. , Foundation Capital, idealab! Capital Partners, MSD (MicroSoft Diagnostics) A utility that accompanied Windows 3.1 and DOS 6 that reported on the internal configuration of the PC. A variety of information on disks, video, drivers, IRQs and port addresses was provided. Capital L.P., and Primedia Ventures, among others. Note to Editors: The apostrophe apostrophe, figure of speech apostrophe, figure of speech in which an absent person, a personified inanimate being, or an abstraction is addressed as though present. in dELiA's is actually an asterisk. |
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