Cars.com and Car Talk Join Forces To Create The Most Trustworthy and Comprehensive Automotive Resource on The Internet.CHICAGO--(BUSINESS WIRE)--July 22, 1998-- Cartalk.com web site now exclusively located at www.cars.com Cars.com, the new web service owned and operated by Classified Ventures that plans to provide consumers with the most complete automotive information and extensive inventory of cars for sale, today announced a partnership with acclaimed ac·claim v. ac·claimed, ac·claim·ing, ac·claims v.tr. 1. To praise enthusiastically and often publicly; applaud. See Synonyms at praise. 2. auto-experts and notorious wise-guys, Ray and Tom Magliozzi Thomas Louis Magliozzi (born 1936) is the older brother (to Ray) of Click and Clack, The Tappet Brothers (Tom is Click), the hosts of National Public Radio's Car Talk. of Car Talk. Effective immediately, the award winning CARTALK.COM web site will be featured on cars.com as an integral part of the site. The multi-million dollar agreement extends cars.com's product offering by augmenting its collection of decision-support tools and editorial content from more than 131 local newspapers across the country with content from the CARTALK.COM web-site, the Magliozzi brothers nationally syndicated Car Talk radio program, and the Click and Clack newspaper column. In addition, Tom and Ray Magliozzi Raymond F. Magliozzi (born ca. 1948) is a co-host (with older brother Tom Magliozzi) of NPR's weekly radio show, Car Talk. He graduated from Massachusetts Institute of Technology in 1972. will also point their numerous fans and car enthusiasts nationwide to the cars.com site during their radio show and in their newspaper columns. "This partnership positions cars.com as the premier online resource for the automotive market nationwide," said Mitch The name Mitch can mean:
"Cars.com was the obvious choice to partner with," said Ray Magliozzi, host and co-founder of Car Talk. "We finally aligned ourselves with someone who has car advice that's so good, it sort of cancels out the advice we give!" "We're consumer oriented o·ri·ent n. 1. Orient The countries of Asia, especially of eastern Asia. 2. a. The luster characteristic of a pearl of high quality. b. A pearl having exceptional luster. 3. , and they're consumer oriented," added co-host Tom Magliozzi. "People need a place they can go on the web to get honest advice about cars, and we're going to build it. Well, actually, my brother and I are going to sit around and watch while cars.com builds it!" Broadcast weekly on more than 460 National Public Radio stations nationwide, Car Talk is a one-hour program hosted by Tom and Ray Magliozzi, known fondly fond 1 adj. fond·er, fond·est 1. Having a strong liking, inclination, or affection: fond of ballet; fond of my nieces and nephews. 2. by their fans as "Click and Clack." Car Talk, a widely popular call-in show mixing serious automotive advice with wisecracks, is heard by over 2.8 million weekly listeners. The show is supplemented by a nationally syndicated twice-weekly newspaper column by Click and Clack, distributed by King Features Syndicate King Features Syndicate, a print syndication company owned by The Hearst Corporation, distributes about 150 comic strips, newspaper columns, editorial cartoons, puzzles and games to nearly 5000 newspapers around the world. King Features Syndicate is a unit of Hearst Holdings, Inc. and carried by 260 papers. Cars.com, which launched in Chicago, includes interactive features that allow site visitors to compare prices, read reviews from leading auto writers, calculate payment schedules, explore financing options and get insights from mechanics and other automotive experts. "This strategic partnership provides more valuable branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. , a built -in audience of key automotive people and marketing resources to hasten has·ten v. has·tened, has·ten·ing, has·tens v.intr. To move or act swiftly. v.tr. 1. To cause to hurry. 2. our growth and achieve our goal - to become the brand of choice when looking to buy a car," said Greg Stuart, vice president of marketing for cars.com. The Car Talk web site is a production of NewMarket Newmarket, town (1991 pop. 15,861), Suffolk, E England. It has been a horse-racing center since early in the 17th cent. There are four principal races: the One Thousand Guineas, the Two Thousand Guineas, the Cambridgeshire, and the Cesarewitch. Network, a Boston-based new media program development company. The company offers advertisers new products and services to better target the emerging online market. Cars.com's mission is to become the premier resource for automotive information and the destination consumers turn to when making one of life's biggest decisions - buying a car. Located on the Internet at www.cars.com, the site provides consumers with trusted automotive information and an extensive inventory of new and used vehicles from more than 131 major daily newspapers. Cars.com, which is rapidly expanding its inventory to include hundreds of thousands of listings, will represent more than 35 of the top 50 markets by year end. Based in Chicago, cars.com is a division of Classified Ventures L.L.C., a company founded by Central Newspapers, Inc., Gannett Co., Inc., Knight Ridder
Knight Ridder (IPA: /ˈrɪdɚ/) was an American media company, specializing in newspaper and Internet publishing. , the McClatchy Company, the Times Mirror Company, the Tribune Company The Tribune Company (NYSE: TRB) is a large American multimedia corporation based in Chicago, Illinois. It is the nation's second-largest newspaper publisher, responsible for the Chicago Tribune, Los Angeles Times, Newsday, Hartford Courant , and the Washington Post Company. Its mission is to provide a truly national online network that enables newspaper publishers to build upon their industry's unique strengths in the $16 billion local and national classified advertising market. --Note: Car Talk @cars.com logo artwork is available on Business Wire.
CONTACT: cars.com
Greg Stuart, 312/496-5846
greg@cars.com
or
Ketchum Public Relations
Rashmi Turner, 312/228-6889
rashmi.turner@ketchum.com
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