Cars.com and Award-Winning, CBS Affiliate KLAS-TV Partner to Help Las Vegas Auto Dealers Connect with Local Consumers.Automotive Writers CHICAGO--(BUSINESS WIRE)--Dec. 10, 2002 Consumers Can Access the Best Selection of Local New and Used Vehicle Listings Through Their Favorite Local News Web Site Cars.com and KLAS-TV, Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , a CBS (Cell Broadcast Service) See cell broadcast. affiliate station, channel 8, announced today that KLAS-TV has joined the cars.com online automotive network. KLAS-TV will now provide local automotive dealerships effective online advertising opportunities with cars.com, a national third-party online automotive site committed to supporting dealers through local affiliate sales partners. Additionally, Nevada consumers will have access to comprehensive car buying information and thousands of local new- and used-car listings at their fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. . KLASTV.com (http://www.klastv.com) will provide significant sales and promotional resources to cars.com dealers and advertisers, expanding the cars.com network to include the nation's fastest growing city (source: USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. ). Las Vegas outgrew out·grew v. Past tense of outgrow. Nevada and the entire U.S. economy during the past five years and automotive dealer sales of new and used cars in Las Vegas increased 135 percent during that same time (source: 1996, 2001 Market Statistics; Demographics U.S.A.). "We are excited to be partnering with the such a well-respected television station in the fastest growing market," said Mitch Golub, general manager of cars.com. "This partnership will help us expand our online advertising offering to dealers in the Las Vegas market and meet the needs of consumers who want to easily identify quality listings online and connect with local dealers." Dick Fraim, president and general manager of KLAS-TV, said, "We are very glad to be participating in cars.com as an affiliate television station. The addition of proven automotive advertising products to KLAS-TV's local news and informational Web site is an important strategic objective for KLAS-TV. We expect great success from the launch of cars.com, and are especially pleased to bring a strong online automotive solution to our Web site, local automotive dealerships and Nevada car buyers and sellers." KLAS-TV will join more than 170 leading metro newspapers For other newspapers with the same name, see . Metro Newspapers is an American newspaper company based in San Jose, California. It currently publishes three free alternative weekly newspapers, Metro Silicon Valley, Metro Santa Cruz and the and television stations across the nation in the cars.com network. Cars.com will help local automotive dealers promote their dealerships and connect with informed, ready-to-buy local consumers. About cars.com Cars.com is a comprehensive online resource for buying, selling and owning a vehicle. Cars.com pulls vehicle listings from thousands of dealer inventories and classified ads nationwide to offer consumers the best selection of new and used cars. Cars.com combines powerful used-car search and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content, and reviews to help more than three million consumers research cars and connect with local sellers each month. Cars.com maintains a relationship with consumers throughout the vehicle ownership experience, providing expert maintenance advice from public radio's Click and Clack, recall information, service reminders, industry news and resale assistance. For automotive dealers, cars.com's Online AdPackage offers four different ways to connect with qualified consumers - telephone, e-mail, Web site referral and walk-in. Beyond online advertising, cars.com's SalesCenter enables dealers to manage prospects for maximum sales success. Additionally, cars.com's CustomerCenter helps dealers build lasting customer relationships to capture more revenue and promote loyalty after the close of the sale. Cars.com also offers integrated solutions to automotive manufacturers and to advertising and e-commerce partners interested in accessing consumers through cars.com's media platform. Offerings include advertising and sponsorship opportunities, lead management, and an eCRM platform currently used by BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. NA, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (www.bmwusa.com), Subaru of America (www.subaru.com) and Toyota Motor Sales, U.S.A., Inc. (www.toyota.com). Launched in June 1998, cars.com is a division of Classified Ventures, LLC Classified Ventures, LLC ("CV") is a joint-venture owned by five large media partners whose main focus is in the real estate and automotive online advertising. Classified Ventures, LLC ("CV") is a joint-venture owned by five large media partners whose main focus is in real , (http://classifiedventures.com), which is owned by seven leading media companies. To become a cars.com dealer or learn more about cars.com products and services, visit www.dealers.cars.com. About KLAS-TV KLAS KLAS Keystone Library Automation System , the first television station in Nevada, is a CBS affiliate owned by Landmark Communications Landmark Communications is a privately held media company headquartered in Norfolk, Virginia and specializing in cable television, broadcast television, print publishing, and internet publishing. Inc. Its top rated "Eyewitness News" newscasts have received more awards for journalistic excellence than any other station in Nevada. KLAS also operates Las Vegas One, a 24-hour local cable news station, in partnership with Cox Cable and The Las Vegas Sun The Las Vegas Sun is one of Las Vegas, Nevada's two daily newspapers. It is owned by the Greenspun family and is affiliated with Greenspun Media Group. The paper was published in the afternoons on weekdays from 1990-2005. . KLASTV.COM, the first Las Vegas broadcast website, was launched in 1994 has received national recognition. It remains the most visited local broadcast site. In April of 2000, KLAS continued its string of "firsts," becoming the first station in Nevada to broadcast in HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates . |
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