Carrows Awards Advertising Account to San Francisco-Based JWT West.Business Editors IRVINE, Calif.--(BUSINESS WIRE)--Dec. 29, 1999 Carrows restaurants announced today it has awarded its advertising account to San Francisco-based JWT JWT J. Walter Thompson (agency) JWT Java Windows Terminal JWT Just War Theory JWT Jim Wolf Technology JWT Java Workflow Tooling JWT John Wayne Trail (US Army Yakima Training Center) JWT Justified War Theory West making it the agency-of-record for both Carrows and sister family dining chain, Coco's. Coco's awarded the agency its business in May of this year. Los Angeles-based Kovel/Fuller previously handled the Carrows business since November 1997. The decision was triggered by strategic changes in Carrows' future direction which will include a repositioning repositioning Laparoscopic surgery The changing of a Pt's position during a procedure to improve access or visualization of the operative field, which may be linked to complications, as it changes anatomic planes of operation. Cf Laparoscopic surgery. of the brand to meet the changing needs of today's consumers. Together with Carrows' management team, JWT West will play a critical role in this process. "We are very pleased with the entrepreneurial creativity and depth of services JWT has provided our Coco's brand," said Craig Bushey, president of Carrows and Coco's. "The same strengths that won JWT West Coco's business -- the agency's out-of-the-box creative and strategic thinking, a successful track record of building strong brands and world-class talent -- will now also benefit Carrows as we reposition our brands for the future." Different teams from JWT West will lead the advertising efforts for Coco's and Carrows to preserve the uniqueness of each brand. "This is a tremendous opportunity for JWT West," said Larry Tolpin, chief executive officer of JWT West and worldwide creative director of J. Walter Thomas Walter Thomas may refer to:
v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to be part of the crew." JWT West's first advertising efforts for Carrows are expected to appear in early April. The agency will provide a full range of advertising services and be responsible for all creative and media assignments. The decision was made by representatives from Carrows marketing group along with the chain's executive management. Carrows completed a systemwide upgrade of its restaurants earlier this year including new exterior signage and interior refurbishing. Carrows and Coco's have headquarters in Irvine. Carrows operates more than 148 restaurants concentrated in California with additional locations in neighboring neigh·bor n. 1. One who lives near or next to another. 2. A person, place, or thing adjacent to or located near another. 3. A fellow human. 4. Used as a form of familiar address. v. states. Coco's operates more than 480 restaurants. Domestic locations are primarily in California and Arizona, with additional locations in Colorado, Indiana, Missouri and Washington. International Coco's are located in Japan, Korea, China and the United Arab Emirates United Arab Emirates, federation of sheikhdoms (2005 est. pop. 2,563,000), c.30,000 sq mi (77,700 sq km), SE Arabia, on the Persian Gulf and the Gulf of Oman. . Carrows and Coco's are subsidiaries of Advantica Restaurant Group Inc. (Nasdaq:DINE), one of the nation's largest restaurant companies. J. Walter Thompson Walter Thompson refers to:
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