CarrierPoint Secures Joint Marketing Agreement with Randall Publishing.Business Editors & Technology Writers ATLANTA--(BUSINESS WIRE)--April 5, 2000 Atlanta-based Internet Trucking Marketplace Ramps Up Marketing Efforts CarrierPoint, a business-to-business electronic commerce company where shippers and carriers meet to fulfill ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. less-than-truckload (LTL LTL - Linear Temporal Logic ) and full truckload truck·load n. The quantity that a truck can hold. truckload n → camión m lleno shipments, announced today a joint marketing alliance with Randall Publishing Company's Trucking Media Group, a leader in trade magazines and other media targeted to the trucking industry. The two-year agreement will make CarrierPoint the exclusive interactive freight-matching service and logistics partner for eTrucker.net, Randall's complete online trucking community. The alliance with eTrucker.net will allow CarrierPoint to promote its virtual marketplace, www.carrierpoint.com, in select Randall Publishing publications, including Overdrive (processor) Overdrive - An Intel Pentium processor which fits into a socket designed to accomodate an Intel 486, or into a special upgrade socket on the motherboard. , Trucking Co. and Truckers News and on the Overdrive Radio Network and Motor Media billboards. "This agreement with Randall Publishing will take CarrierPoint's marketing initiatives to the next level," said Brian Kinsey, president and chief executive officer of CarrierPoint. "We believe eTrucker.net will emerge as the leading portal in the trucking industry, thus providing the exposure we need to establish CarrierPoint as the industry pacesetter in Internet-based transportation logistics." The core CarrierPoint offering is a Dynamic Shipping Marketplace(TM) that allows shippers and carriers to conduct business directly with each another in a real-time, highly efficient environment. CarrierPoint's offering will include a robust data warehouse with real-time online data mining access as well as a portal component. CarrierPoint offers significant benefits to the shipper SHIPPER. One who ships or puts goods on board of a vessel, to be carried to another place during her voyage. In general, the shipper is bound to pay for the hire of the vessel, or the freight of the goods. 1 Bouv. Inst. n. 1030. in terms of true marketplace pricing and substantial process improvements, and to the carrier in terms of the ability to expand their operations, improve asset utilization, and reduce empty miles. As part of the agreement, eTrucker.net will provide trucking industry news articles to CarrierPoint several times a week to be posted on CarrierPoint's user-customized "myCarrierPoint" section of its web site. The alliance will also allow portal links between the CarrierPoint and Randall Publishing web sites. "Our partnership is an asset to both companies but an even greater asset to the trucking industry on the Internet," said Mike Reilly Michael Eugene Reilly (born July 2 1949 in Sioux City, Iowa) is an umpire in Major League Baseball who has worked in the American League from 1978 to 1999 and throughout both major leagues since 2000. , COO of Randall Publishing. "The drivers will get loads quicker with more precise shipping instructions, prices and times while the companies are getting loads to their destinations quicker with paperwork and confusion becoming a thing of the past. It is a great time to jump on board and watch the future of our industry unfold unfold - inline ." Founded in 1934 and headquartered in Tuscaloosa, Ala ALA aminolevulinic acid. Ala alanine. ala (a´lah) pl. a´lae [L.] a winglike process. ., Randall Publishing operates the Construction Media Group, Trucking Media Group and Industrial Media Group. The Construction Media group publishes Equipment World, RentSmart!, the Equipment World Spec Guide and TOP BID. The Trucking Media Group publishes Overdrive, Trucking Co. and Trucker's News magazines. The Industrial Media Group publishes Pumps & Systems and Modern Woodworking magazines. Randall Publishing also owns and operates online media entities such as eTrucker.net, equipmentworld.com and modernwoodworking.com; trade shows such as PumpUsers Expo and The Great American Trucking Show; radio programs and numerous other services. Founded in 1999, CarrierPoint will deliver value to its clients by offering a real-time platform for shippers and carriers to bid on and assign shipments, and virtual data warehousing See data warehouse. data warehousing - data warehouse that will allow shippers and carriers to effectively and comprehensively manage their reporting and decision support processes. CarrierPoint will also offer portal services to its members including financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , truck permits, fuel permits, maps, alerts, chat rooms and periodicals. CarrierPoint, Inc., based in Atlanta, Ga., is an Internet company committed to creating an open marketplace where shippers and carriers can meet to fulfill truckload and less-than-truckload shipments. Through the use of electronic commerce and advanced communications technology Noun 1. communications technology - the activity of designing and constructing and maintaining communication systems engineering, technology - the practical application of science to commerce or industry , CarrierPoint's mission is to improve the efficiency and effectiveness of freight shippers Freight shippers Agents who coordinate the logistics of transportation. and carriers by creating a virtual community and marketplace that facilitates a real-time market for open shipments in the trucking industry. Additional information on CarrierPoint can be found on its web site at www.carrierpoint.com. |
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