Carrier Corporation's Online Sales Soar with WebMiner's Data Mining and Personalization Service Offering.Business/Technology Editors NEW YORK--(BUSINESS WIRE)--Aug. 6, 2001 Air conditioning air conditioning, mechanical process for controlling the humidity, temperature, cleanliness, and circulation of air in buildings and rooms. Indoor air is conditioned and regulated to maintain the temperature-humidity ratio that is most comfortable and healthful. company improves visitor-to-sale conversion rate by almost nine times and increases revenue per visitor from $1.94 to $37.98 Carrier Corporation has substantially increased sales of air conditioning units at its online store - www.roomair.com - by implementing WebMiner's data mining and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. service offering, including delivery of offers in real-time via the WebMiner ASP. Just one month after implementing the solution, Carrier has improved its visitor-to-sale conversion rate by almost nine times and increased its revenue per visitor from $1.94 to $37.98. In addition, 25 percent of roomair.com visitors who click on one of the targeted offers served by the WebMiner ASP buy an air conditioner. Carrier, the world's largest manufacturer of air conditioning, heating and refrigeration refrigeration, process for drawing heat from substances to lower their temperature, often for purposes of preservation. Refrigeration in its modern, portable form also depends on insulating materials that are thin yet effective. equipment for commercial, residential and transportation applications, turned to WebMiner when seeking a quick, affordable way to increase online sales. The WebMiner-Carrier partnership began with a comprehensive data mining consulting project, led by WebMiner CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder Jesus Mena. WebMiner conducted a comprehensive analysis of Carrier's data situation, recommended a database strategy and cleansed cleanse tr.v. cleansed, cleans·ing, cleans·es To free from dirt, defilement, or guilt; purge or clean. [Middle English clensen, from Old English and mined the data, ultimately generating insights and predictive models which were used to guide both Carrier's offline and online marketing programs. This consulting project was followed by the installation of the WebMiner ASP platform which utilizes the models to predict which offers are most likely to resonate res·o·nate v. res·o·nat·ed, res·o·nat·ing, res·o·nates v.intr. 1. To exhibit or produce resonance or resonant effects. 2. with Web visitors and then serve those offers in real-time. Essentially, this allowed Carrier to outsource all of the normal functions of an eCRM solution at a fraction of the cost and obtain immediate ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). with only the pain-free addition of a few lines of code The statements and instructions that a programmer writes when creating a program. One line of this "source code" may generate one machine instruction or several depending on the programming language. A line of code in assembly language is typically turned into one machine instruction. on their servers. There is no software to buy and maintain, no training required and no delays. "The WebMiner solution was delivering results in just weeks," said Paul Berman, manager of global B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. and e-business intelligence for Carrier. "Once the initial installation was complete, it took us less than one hour to close a sale from one of the customized offers generated. By partnering with WebMiner, we quickly obtain customer insights and optimize creative offers that consistently and dramatically boost our online sales. WebMiner is the solution of choice for any e-businesses that want to rapidly increase sales and profits." To generate targeted offers, WebMiner analyzed Carrier's online customer database and then appended offline consumer lifestyle information, demographics and real estate data to develop a rich profile. Using these enhanced customer profiles, WebMiner was then able to create accurate predictive models via machine learning algorithms. These models were then used by the WebMiner ASP platform to serve customized offers in real-time. Now, with the WebMiner solution in place, visitors are prompted to provide their ZIP code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. in exchange for a customized discount. Using a rules-based model, WebMiner then determines which kind of air conditioner specific visitors have a high propensity to buy. For instance, visitors from college campuses are offered portable units, while urban couples are offered window units. Visitors instantly receive special offers via banner ads, pop-up windows or dynamic Web pages A Web page that is returned to the user with custom content based on the results of a search or some other request. Also known as "dynamic HTML" or "dynamic content," the "dynamic" word is used with Web sites to refer to custom results individualized to each user in contrast to the . "We are now able to turn data, which some months ago was sitting idly in a variety of databases, into revenue" Berman said. "Through the implementation of WebMiner's personalization service, we are increasing our conversion-rate and turning surfers into satisfied customers. Carrier is now capable of making the right offer to the right visitor in less than 20 milliseconds. Since the average online shopper stays on a home page for only a few seconds, this is a critical capability." About WebMiner WebMiner provides data mining consulting and personalization services via an ASP model to deliver real-time content and customized product recommendations enabling e-businesses to dramatically increase online sales. The WebMiner solution results in immediate ROI, with no software to purchase, install or maintain and no additional IT staffing requirements. WebMiner is based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of with offices in Alameda, Calif. Founded in 1999, WebMiner is privately funded. For more information about WebMiner, visit www.webminer.com, email info@webminer.com or call 212/813-6762. |
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