Carr Davis and Anthony O'Brien Join Cygnus Business Media as Co-Chief Executive Officers; E-media Veterans Look to Capitalize on Diversified Media Opportunities.

FORT ATKINSON, Wis. -- Cygnus Business Media, Inc., a leading diversified business-to-business media company, announced today that Carr Davis and Anthony O'Brien have joined the company as co-Chief Executive Officers. Davis and O'Brien have partnered before, founding FDCH eMedia in 1993. The endeavor produced groundbreaking real-time direct distribution opportunities for business-to-business partners and the creation of new syndication markets for television text for top media channels including CNN, NBC, Fox News Channel and CBS. The company also partnered with the Associated Press distributing exclusive content via the AP wire to international outlets such as Newsedge, Dow Jones, Reuters, Bloomberg and Proquest.

"Cygnus Business Media's quality of content and community is second to none," says Davis. "Developing ways for marketers and advertisers to reach their customers is becoming more complex. Using interactive, online strategies married with already established brands that are well respected in their industry segments means we can offer our customers better and stronger ways to get their message out."

Cygnus Business Media is one of the nation's leading business-to-business media companies. Through a portfolio of over 175 properties, the company reaches nearly 15 million influential decision-makers annually. The company's Firehouse, EMS and Law Enforcement segments lead in their respective markets connecting to audiences through online communities, trade magazines and expositions.

"Cygnus' media are extensions within many of the communities they serve," adds Carr. "The ability to deliver a marketing message through a platform already trusted and respected is a significant way to reach out to customers."

Peggy Koenig, Managing Partner of ABRY Partners, Cygnus' majority owner, said, "We are thrilled to be working with Carr and Tony, and are particularly impressed with their extensive abilities to leverage valuable content into rapidly growing, highly profitable revenue streams."

Davis and O'Brien sold FDCH eMedia in 2004, but have maintained their successful business partnership, consulting for diversified media companies and other information businesses. Their efforts have produced high value, targeted content products in the online marketplace including FDA Advisory Committee materials distributed through Lexis/Nexis, and mutual fund regulatory data sent via Lexis/Nexis and Factiva for New River, Inc., a provider of online financial compliance solutions to retirement plan providers, brokerage firms and other financial firms.

"Online is a broad term," says O'Brien. "Today it goes beyond banner ads and into paid searches, blogs, text messaging and podcasts. It's about reaching an audience effectively and building brands in the process."

Throughout their respective careers, Davis has been personally responsible for all sales, company partnerships and strategic relationships. O'Brien has been responsible for the management of all company operations, personnel and technical development. At Cygnus, the executives will pursue roles consistent with their proven areas of expertise, with Davis driving sales and strategy and O'Brien focusing on operations and technology.

Cygnus Business Media is comprised of four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing - providing comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's leading business publications, tradeshows, conferences, websites, online products and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness as they strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com.