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Carpool campaign.


The Metropolitan Transportation Authority is trying to entice employees at major companies to use mass transit mass transit, public transportation systems designed to move large numbers of passengers. Types and Advantages


Mass transit refers to municipal or regional public shared transportation, such as buses, streetcars, and ferries, open to all on a
 or carpool car·pool  
n. also car pool
1. An arrangement whereby several participants or their children travel together in one vehicle, the participants sharing the costs and often taking turns as the driver.

2.
.

Companies that now pay all or part of the $52 monthly fee for transit passes for their employees can now buy annual pass cards with computer chips inside them. And if companies can persuade all their employees to use mass transit, they can get at least 50 percent off the $624 annual fee.

The MTA (1) (Message Transfer Agent or Mail Transfer Agent) The store and forward part of a messaging system. See messaging system.

(2) See M Technology Association.

1. (messaging) MTA - Message Transfer Agent.
 is also boosting its incentive program for people who carpool. Until now, if a worker at a company with 250 or more employees carpooled at least five times a month for three consecutive months, they were eligible to receive a $5 gift certificate to Starbucks Coffee stores.

Under the new incentives, if an employee at a company of any size carpools at least eight times a month for three months, they can receive $15 gift certificates to Starbucks, Ralphs, Target or Best Buy stores.

"All of these programs are designed to get cars off the roads," said David Sutton

For other people named David Sutton, see David Sutton (disambiguation).
David Sutton is the current editor of the Fortean Times magazine.
, employer programs manager with the MTA. "If we can reduce car traffic 10 percent or even 5 percent, you would notice that in your own personal commute. Just look at how smoothly things flowed during the holidays."

Right now, Sutton said, only about 200 companies participate in the transit pass program, accounting for 7,000 passes a month. That's only a small fraction of the 180,000 employees working at these films.

The new "smart card" annual passes can be swiped into electronic readers, although it will take about a year for all MTA buses and chains to be outfitted with the equipment. In the meantime Adv. 1. in the meantime - during the intervening time; "meanwhile I will not think about the problem"; "meantime he was attentive to his other interests"; "in the meantime the police were notified"
meantime, meanwhile
, pass holders will be able to flash the card to gain entry.

Similar programs have been instituted in several systems, including the Dallas transit agency once run by MTA Chief Executive Roger Snoble.

The MTA is discussing discount programs for annual passes with several companies. While the discounts will be at least 50 percent--varying by company--the catch is that each employee must use mass transit on a regular basis.

So far, only Los Angeles City College Los Angeles City College, known as LACC, is a public community college in the Hollywood section of Los Angeles, California. A part of the Los Angeles Community College District, it is located on Vermont Avenue south of Santa Monica Boulevard.  has agreed to participate, purchasing discounted passes for students and teachers. The school happens to be subway close and there's very little on-campus parking.

"These sorts of strategies can help encourage commuters to stick with transit or ridesharing ride·shar·ing  
n.
The act or an instance of sharing motor vehicle transportation with another or others, especially among commuters.



ride
, even if they encounter obstacles like crowded park-and-ride lots or occasional late express buses," said Dana Gabbard, executive secretary of Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  Transit Advocates.
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Title Annotation:The LABJ's L.A. Stories; Los Angeles County Metropolitan Transportation Authority markets local transit system
Comment:Carpool campaign.(The LABJ's L.A. Stories)(Los Angeles County Metropolitan Transportation Authority markets local transit system)
Author:Fine, Howard
Publication:Los Angeles Business Journal
Geographic Code:1U9CA
Date:Jan 10, 2005
Words:416
Previous Article:Spending plan.(January 10-16)(Arnold Schwarzenegger will detail on budget )(Brief Article)
Next Article:LABJ web poll.(The LABJ's L.A. Stories)
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