Carole Johnson Appointed Staples Senior Vice President of Advertising.FRAMINGHAM, Mass. -- Staples, Inc. (Nasdaq: SPLS) announced today the appointment of Carole Johnson to senior vice president of advertising. Reporting to Shira Goodman, Staples executive vice president of marketing, Johnson will have responsibility for developing and producing all marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales for Staples U.S. Retail business, Staples Business Delivery, Staples Contract division and the company's Canadian delivery business. "Carole brings a wealth of experience to this critical position," said Goodman. "She will play a key role as we further differentiate the Staples easy brand, consistently affirming that Staples helps make work life easier. Her leadership and creativity will help build even stronger connections with our loyal customers while attracting new customers to Staples as their office products company of choice." Previously, Johnson was vice president of marketing for AAi.FosterGrant, a leading supplier of sunglass sun·glass n. 1. A convex lens used to focus the sun's rays and produce heat, especially for ignition. 2. sunglasses Eyeglasses with tinted or polarizing lenses to protect the eyes from the sun's glare. and optical products. Prior to that, she was vice president of marketing at Monster, the largest Internet job search engine, where she drove dramatic growth through advertising campaigns. Prior to Monster, Johnson served for more than twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights. 2. at The Gillette Company in a range of executive positions in sales, marketing and business management. She is a graduate of Northwestern University's Medill School of Journalism Northwestern University's Medill School of Journalism (often just called Medill) is one of the premier journalism, integrated marketing, and media schools in the United States. and Northwestern's Kellogg Graduate School of Management. She lives in Southborough, Massachusetts Southborough is a town in Worcester County, Massachusetts, United States. The population was 8,781 at the 2000 census. Like several neighboring "boro" towns, the spelling of its name is often abbreviated to Southboro. and has two daughters. About Staples Staples, Inc. invented the office superstore su·per·store n. A very large retail store that stocks highly diversified merchandise, such as groceries, toys, and camera equipment, or a wide variety of mechandise in a specific product line, such as computers or sporting goods. concept in 1986 and today is the world's largest office products company. With 65,000 talented associates, the company is committed to making it easy to buy a wide range of office products, including supplies, technology, furniture, and business services. With 2004 sales of $14.4 billion, Staples serves consumers and businesses ranging from home-based businesses to Fortune 500 companies in 21 countries throughout North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , Europe and Asia. Headquartered outside of Boston, Staples operates approximately 1,716 office superstores and also serves its customers through mail order catalog, e-commerce and contract businesses. More information is available at www.staples.com. |
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