Carnival Cruise Lines Launches Social Networking Web Application Through New CarnivalConnections.com Site.SEATTLE -- Designed and Developed by Avenue A | Razorfish, CarnivalConnections.com Enables Cruise-Goers to Easily Plan and Manage Their Group Travel Needs in One Single Setting Avenue A | Razorfish, the largest interactive marketing and technology services firm and an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (Nasdaq:AQNT), today announced its newest website design and development work for Carnival Cruise Lines This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , the world's largest cruise operator. CarnivalConnections.com, a social networking See social networking site. social networking - social network application and the first of its kind site in the cruise industry, enables travellers to easily plan and manage their group travel needs in one single social setting. Through a clean and clear interactive navigation experience, Avenue A | Razorfish designed the website with the goal of making CarnivalConnections.com a true Internet destination. Both new and experienced cruisers are able to share their Carnival experiences and encourage others to join in on the "Fun" whether they're planning a trip or not. Travellers can also use tools such as scheduling, group planning and community and message boards. "The Internet has proven to be the choice method for many for vacation travel and planning," said Bob Dickinson Bob Dickinson (b. 1955) is an English composer, writer and sound-artist. He studied music at Sheffield University and Keele University (1973-77). During the mid-1970s he worked on early realisations of The Sinking of the Titanic , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Carnival Cruise Lines. "The launch of CarnivalConnections.com enables friends and family members to plan their vacations and group getaways online in just one setting, taking advantage of the web's unique social networking capabilities." Other site features include the ability for the group coordinator to invite others to consider cruising, get them to vote on which cruise they would like the group to go on, answer poll questions, select a theme for the event, and send messages to all the group members and more. Users also have direct access to current specials from Carnival.com, detailed information on ships, destinations and shore excursions. Lastly, reviews and postings from actual Carnival guests are available. "Today's online marketplace is more competitive than ever, and a company's website is a critical component to the success of its business," said Bob Lord, president of Avenue A | Razorfish East. "Carnival's focus on the website is unparalleled and that is evident with its forward-thinking launch today of CarnivalConnections.com. We're very excited about this effort to bring social networking capabilities to Carnival and their loyal guests." Avenue A | Razorfish and Carnival Cruise Lines have worked together on website initiatives since 2001. In April 2004, the make-over of the popular Carnival.com website was released, offering enhanced site navigation, streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. , personalized content tailored to each visitor, and more 360-degree "virtual tours Virtual Tours The phrases panoramic tour and virtual tour are often used to describe a variety of video and photographic based media. The word panorama indicates an unbroken view, so essentially, a panorama in that respect could be either a series of photographs or panning video " of the "Fun Ship" fleet. Most recently (December 2005), Carnival and Avenue A | Razorfish collaborated on a re-fresh of the Carnival.com website, which includes enhanced imagery, more information to help enable the customer's decision to plan their cruise vacation and direct connection to their offline branding of "A Million Ways to Have Fun." About Avenue A | Razorfish Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive marketing and technology services firm in the U.S., and an operating unit of Seattle-based aQuantive, Inc. (Nasdaq:AQNT). Avenue A | Razorfish solutions are entrenched en·trench also in·trench v. en·trenched, en·trench·ing, en·trench·es v.tr. 1. To provide with a trench, especially for the purpose of fortifying or defending. 2. in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media & creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites and intranets/extranets. Avenue A | Razorfish operates three regions in the U.S. -- East, West and Central -- with offices located in major markets. In addition, the firm's first international presence was established through the acquisition of U.K.-based full-service interactive agency DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. . Clients include AstraZeneca, Best Buy, Ford Motor Company, Kraft, Microsoft, Nike and Verizon. aQuantive, Inc. and all of its operating units are committed to Internet privacy Internet privacy consists of privacy over the media of the Internet: the ability to control what information one reveals about oneself over the Internet, and to control who can access that information. . About Carnival Cruise Lines Carnival is the largest and most popular cruise line A cruise line is a company that operates cruise ships. Cruise lines have a dual character; they are partly in the transportation business, and partly in the leisure entertainment business, a duality that carries down into the ships themselves, which have both a crew headed by the in the world, with a fleet of 21 "Fun Ships" operating three- to 16-day voyages to the Bahamas, Caribbean, Mexican Riviera The Mexican Riviera refers collectively to several cities and resorts lying on the western coast of Mexico. Although there are large distances between these cities, they are often referred to as the Mexican Riviera because of their popularity among tourists. , Alaska, Hawaii, Canada, New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. , Bermuda and Europe. The line will expand its fleet with the launch of three new SuperLiners -- the 110,000-ton Carnival Freedom in February 2007 and an as-yet-unnamed 112,000-ton vessel and an as-yet-unnamed 130,000-ton ship -- the largest "Fun Ship" ever constructed -- in spring 2008 and fall 2009, respectively. Note to Editors: In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems. |
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