Carnival Air Lines names Bruce Mainzer executive vice president.FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--Oct. 15, 1996-- New "number two man" will oversee all aspects of airline's commercial operation Carnival Air Lines Carnival Air Lines was a charter and low-cost air division of Carnival Cruise Lines started in 1988 after Carnival Cruise Lines purchased Pacific Interstate Airlines. History announced Tuesday it has named travel industry veteran, Bruce W. Mainzer, executive vice president. He will oversee all aspects of the airline's commercial side, including product development and long-range strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. . Mainzer had been with Norwegian Cruise Line Norwegian Cruise Line (NCL) is a company operating cruise ships, headquartered in Miami, Florida. It is most well known for its Freestyle Cruising, which means that there are no set times or seating arrangements for meals, nor is formal attire required. (NCL NCL Norwegian Cruise Line NCL New Caledonia (ISO Country code) NCL National Consumers League (Washington, DC) NCL Neuronal Ceroid Lipofuscinosis (adult type) ) since 1994 as vice president of Marketing. His 20-year career includes managerial positions with United Airlines, where he established several recognized marketing programs such as the airline's international Connoisseur Class. He was also instrumental in the development of United's state-of-the-art yield management system. "Bruce is a polished industry pro with the skills, enthusiasm and experience necessary to help lead our company into the next millennium," said Carnival Air Lines Chairman Reuven Wertheim. "We welcome Bruce to the Carnival family with open arms Open Arms may refer to:
According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Wertheim, Mainzer will be the "number two man" on the airline's organizational chart, behind President Daniel Ratti. "Carnival Air Lines has quickly established itself as a significant player in domestic aviation by developing a product that is reliable, consumer friendly and fun. I look forward to working with the existing management team on further developing the brand name and its relationship with travel agents and passengers." Based in Fort Lauderdale, Carnival Air Lines is the largest scheduled passenger airline headquartered in Florida. Launched in 1988, the carrier operates 26 jets with more than 50 daily scheduled departures between the Northeast, Florida, California and the Caribbean. Mainzer has been married for 16 years, has one son, and currently resides in Miami. CONTACT: Carnival Air Lines, Fort Lauderdale Gabriel Gabor, 954/923-8672, ext. 2238 |
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