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Carnegie Mellon, UC Berkeley Conference to Forecast Future of New Software Industry.


Silicon Valley Gathering -- April 30, 2007 -- Serves as Catalyst for Academics, Industry Leaders to Predict Software Future, Advise Market on Next 10 Years

MOUNTAIN VIEW, Calif. & BERKELEY Berkeley (bûr`klē), city (1990 pop. 102,724), Alameda co., W Calif., on the E shore of San Francisco Bay just N of Oakland; inc. 1878. Originally (1820) part of a Spanish rancho, the site was purchased by Americans in 1853. , Calif. -- In response to dramatic changes being experienced and anticipated within the software industry, Carnegie Mellon University Carnegie Mellon University, at Pittsburgh, Pa.; est. 1967 through the merger of the Carnegie Institute of Technology (founded 1900, opened 1905) and the Mellon Institute of Industrial Research (founded 1913).  and the University of California, Berkeley The University of California, Berkeley is a public research university located in Berkeley, California, United States. Commonly referred to as UC Berkeley, Berkeley and Cal  have joined to sponsor "The New Software Industry: Forces at Play, Business in Motion." The one-day conference gathers academics and industry leaders to discuss the background, current status, and future of the software industry. The conference will be held April 30, 2007, from 8:30 a.m. to 6:00 p.m. at the Microsoft Research Microsoft Research (MSR) is a division of Microsoft created in 1991 for researching various computer science topics and issues. Overview
Microsoft Research (MSR) is one of the top research centers worldwide, currently employing Turing Award winners, C.A.R.
 campus in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see .
Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains.
. For more details, please see http://west.cmu.edu/sofcon/5404216.html.

"The New Software Industry" is the brain child of Carnegie Mellon West Carnegie Mellon West is a branch campus of Carnegie Mellon University located in the heart of Silicon Valley in Mountain View, CA. It was established in 2002[1] on NASA's Ames Research Center in Moffett Field. ; The Fisher IT Center at the Haas School of Business, UC Berkeley; and the Services: Science, Management and Engineering program at UC Berkeley. The universities have attracted industry executives, such as Ray Lane, and academics, such as Michael Michael, archangel
Michael (mī`kəl) [Heb.,=who is like God?], archangel prominent in Christian, Jewish, and Muslim traditions. In the Bible and early Jewish literature, Michael is one of the angels of God's presence.
 Cusumano Cusumano is a Sicilian surname. Variant spellings include "Cusimano" and "Cusamano" (A variation found in Western Sicily). Cusumano is the spelling used in western Sicily and "Cosimano" is found in eastern Sicily. , who will lead interactive discussions on the issues and trends that will significantly alter the way technologists do business. Software customers, investors, and developers will gain a framework for the future of the software industry and pointers on where the best opportunities will be found.

"The software industry is consistently in a state of flux Noun 1. state of flux - a state of uncertainty about what should be done (usually following some important event) preceding the establishment of a new direction of action; "the flux following the death of the emperor"
flux
, yet developments such as globalization globalization

Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation
 and outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management.  are altering both the tempo tempo [Ital.,=time], in music, the speed of a composition. The composer's intentions as to tempo are conventionally indicated by a set of Italian terms, of which the principal ones are presto (very fast), vivace (lively), allegro (fast),  and the type of change taking place," said James Morris There have been several people named James Morris:
  • James Morris (North Dakota) (1893–1980), Justice of the Supreme Court of North Dakota (1935–1964), a trial judge for the IG Farben Trial
, dean of Carnegie Mellon West. "We are entering a period of profound change, and we all need to know what's happening and what we can expect going forward. This conference draws on some of the best and brightest minds in academe and the software industry to answer those questions."

Added Jack Grantham Grantham (grăn`təm, –thəm), town (1991 pop. 30,700), in the Parts of Kesteven, Lincolnshire, E central England, on the Witham River. Grantham is an agricultural center and railroad junction. , executive director of the Haas School's Fisher Information In statistics and information theory, the Fisher information (denoted ) is the variance of the score. It is named in honor of its inventor, the statistician R.A. Fisher.  Technology Center, "This conference presents a rare opportunity for vendors to check their sales and marketing hats at the door and settle into discussion and debate over the future of the industry with attendees, academics, and other industry thought leaders. We will cover a wide range of issues, including the changing business of software, the role of open source in service management, integrating traditional software engineering practices with modern service-oriented development, and more."

Inside "The New Software Industry"

The consensus is that software, backed by commodity hardware, will shape the future of business. However, predicting and designing its course over the next ten years is a challenge requiring deep understanding and imagination. The build-out of the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 and mobile technology are giving rise to new service delivery models, while open source and globalization are changing how software is created. What kind of software to produce, how to produce it, and how to deliver its value will be very different tomorrow than it has been in the past.

The conference program includes strategic insights into the industry; tactical insights into approaches, risks and tradeoffs to development and deployment of service models and services; and an overview of the competitive trends and landscape that affects the field. As discussed below, all attendees will take away a valuable understanding of the new software industry:

* Information technology executives and managers will learn about the new kinds of software and developing services they will be responsible for acquiring and using over the next few years.

* Software and service developers and providers will gain a better understanding of market trends, best practices, risks, and rewards for these services.

* Investors will find guidance in the rapidly evolving field of new software and services and gain insight into the related opportunities and risks.

* Members of the higher education academy The Higher Education Academy is an independent organisation in the United Kingdom that supports higher education institutions with strategies for the development of research and evaluation to improve the learning experience for students.  will be able to follow and participate in the opportunities for original thinking and research being spawned by the new software and related services.

* Students will learn about careers in the software and services field and maximize their understanding of the opportunities.

To register for the "The New Software Industry: Forces at Play, Business in Motion," go to http://www.acteva.com/booking.cfm?bevaid=128819. The early registration fee of $395 is available until Friday, April 6, 2007.

Related Links
-- Carnegie Mellon West Launches Master's Program for Software
   Management
   (http://west.cmu.edu/west_connect/events_news/news/5808146.html).
   Announced on February 12, 2007, the program was specifically
   designed in response to corporate interest in educating engineers
   in the business of software so that they, and their employees, can
   remain globally competitive, innovative, and entrepreneurial.

-- The Fisher IT Center and the Services: Science, Management and
   Engineering program at UC Berkeley promote the world-class Haas
   School of Business Management of Technology (MOT) Certificate
   Program
   (http://mot.berkeley.edu/Berkeley_Visitors/Main_Visitors.htm).
   Many of its over 60 courses emphasize software as a fundamental key
   to business success. MOT, the most popular interdisciplinary
   program at UC Berkeley, enrolls some 1,400 students annually,
   including Haas MBA students and Masters and PhD students from the
   College of Engineering and School of Information.


About the Fisher IT Center at the UC Berkeley Haas School of Business

The Fisher Information Technology Center promotes interaction between corporate executives, including CIO-level managers, and UC Berkeley faculty and students through the many programs and services within the Haas School of Business and UC Berkeley. The Fisher IT Center serves professional and academic communities of interest in information technology by promoting dynamic interactions between corporate practice, research, and instruction, and by encouraging the professional development of participating information technology professionals, students, and faculty.

For more information about opportunities and resources, please see http://fisheritcenter.haas.berkeley.edu.

Contact: Jack Grantham, executive director, Fisher Information Technology Center; grantham@haas.berkeley.edu; 510/642-6145

About Services: Science, Management and Engineering (SSME SSME Space Shuttle Main Engine
SSME Service Science, Management, Engineering
SSME Split Symbol Moments Estimator
SSME Spread-Spectrum Modulation Equipment
) at UC Berkeley

Services: Science, Management and Engineering (SSME) at UC Berkeley is a multi-disciplinary research and teaching program that aims to improve the performance of services, defined as configurations of people and technology that engage in activity that provides value for others. Since services account for the lion's share of most developed and many developing economies, this unique, discipline-based curriculum prepares students to participate in, contribute to, and thrive in a dynamic services world through a theoretical and practical education in the theoretical, technological, management, and engineering foundations of services.

Services research encompasses many topics such as services theory, service architectures, flexible services, adaptation, personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , scaling of services, and innovation, drawing on work from fields such as political science, management, engineering, information and computer science, operations research operations research

Application of scientific methods to management and administration of military, government, commercial, and industrial systems. It began during World War II in Britain when teams of scientists worked with the Royal Air Force to improve radar detection of
, and public health. A variety of domains and industries provide context for these explorations such as business services, information search, and healthcare.

For more information on the Berkeley SSME program, please visit http://ssme.berkeley.edu.

Contact: Ravi Nemana, executive director, Services: Science, Management & Engineering (CITRIS CITRIS Center for Information Technology Research in the Interest of Society ); rnemana@eecs.berkeley.edu; 510/642-1083

About Carnegie Mellon West

Established in 2002 at Moffett Field in Mountain View, California, Carnegie Mellon West is the west coast campus of Carnegie Mellon University and carries on the Carnegie tradition of preparing students for life and leadership by cultivating their abilities to think independently and critically, to learn, and to change and grow. Carnegie Mellon West offers innovative masters programs in software engineering and software management to working professionals on a flexible, part-time basis. Both programs are distinguished by pragmatic curricula that combine the technical and business skills critical to advancing a student's career and to fulfilling the demand for leaders in the global software industry. The School's world-class faculty members perform pioneering research that connects the university to many local, national, and global software organizations.

For more information about opportunities and resources, please see http://west.cmu.edu.

Contact: Diane Dimeff, associate dean for External Relations and Professional Development; diane.dimeff@west.cmu.edu; 650/335-2813
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Mar 27, 2007
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