Carnegie Learning, Inc. Adds Seasoned Marketing Executive.Business Editors PITTSBURGH--(BUSINESS WIRE)--Feb. 4, 2004 Carnegie Learning Carnegie Learning, Inc. is a publisher of math curriculum for middle school, high school, and post-secondary students. The company uses a blended approach, with a textbook and software (called Cognitive Tutor) for each subject. , innovator in developing K-12 mathematics curricula, announced today that Ingrid Ellerbe has joined the company as Senior Vice President of Marketing. Ellerbe leads and manages all of Carnegie Learning's marketing initiatives, including strategic marketing planning, positioning, product marketing, event marketing, and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , as well as creates and maintains relationships with key accounts and partnerships. In addition, she heads the educational services unit, which provides training and professional development that accompanies all Carnegie Learning products. Ellerbe is the newest addition to the executive team and reports to Jim Nye, Chief Executive Officer. "We are extremely fortunate to have attracted a marketing professional as talented as Ingrid to Carnegie Learning," said Nye. "Her expertise in educational strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , marketing, customer service and sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a , in combination with her insight into the industry, will foster excellence and innovation at Carnegie." "I have long been aware of Carnegie Learning's initiatives and dynamic approach to using research-based cognitive models for teaching and learning and I'm delighted to have the opportunity to join the company," commented Ellerbe. "Carnegie's proven and successful solutions combined with its focus on enhancing education through technology present exciting opportunities." Throughout her career, Ellerbe has consistently and successfully met new challenges while contributing in a leadership capacity to each organization she has worked for. Key to her success has been her remarkable ability to attract and motivate those who have been instrumental in contributing to the overall success and health of each organization. Her background, spanning over 20 years in educational technology, publishing and content in both the K-12 and higher education higher education Study beyond the level of secondary education. Institutions of higher education include not only colleges and universities but also professional schools in such fields as law, theology, medicine, business, music, and art. markets, gives her the breadth to understand the needs of all the stakeholders at Carnegie Learning and to make major contributions to Carnegie's growth. Ellerbe's marketing expertise and acumen have been key to moving companies to the forefront of their industry; including ProQuest Company's education unit, XanEdu, Boxer Learning, Hewlett-Packard, SkillsBank Corporation, Commodore, Davidson & Associates and Broderbund. About Carnegie Learning Carnegie Learning is the leading innovator in developing mathematics curricula. Based on over 20 years of research at Carnegie Mellon University Carnegie Mellon University, at Pittsburgh, Pa.; est. 1967 through the merger of the Carnegie Institute of Technology (founded 1900, opened 1905) and the Mellon Institute of Industrial Research (founded 1913). , the Cognitive Tutor A cognitive tutor is an intelligent tutoring system which develops a cognitive model of a student as he or she interacts with the program, providing problems and individualized instruction based on this model. (R) family of mathematics solutions integrates advanced cognitive research, interactive software sessions and classroom activities to immerse students in mathematics. Teachers use Carnegie Learning's real-world problems and unique Learning by Doing(R) pedagogy to increase students' test scores, confidence, and motivation. The Cognitive Tutor brings the best of research-based curriculum, data-driven instruction, and personalized learning to today's mathematics classrooms. Recognized as an Exemplary Mathematics Program by the U.S. Department of Education, Carnegie Learning's core products, Cognitive Tutor Algebra I, Geometry, Algebra II, and Integrated Math, are used in 46 of the largest school districts in the country including Austin, Chicago Austin, located on the Far West Side of Chicago, Illinois, is the largest (by population) of the city's 77 officially defined community areas (neighborhoods), followed by Lakeview. Its eastern boundary is Cicero Avenue. Its northernmost border is the Milwaukee District/West Line. , Dallas, Denver, Houston, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Miami, New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Pittsburgh, San Diego and San Francisco. |
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