Carmichael Lynch Wins Grand CEBA for American Standard and Howard Stringer Honored With Cahners Award.

NEW YORK--(BUSINESS WIRE)--Sept. 17, 1998--"Making powerful use of humor and out of the box creative thinking, finalists at the 3rd Annual CEBA Awards have once again raised the bar not only in terms of creative excellence, but also the effectiveness of the medium as well," according to Gordon Hughes, president at American Business Press.

The CEBAs, held at the Sheraton New York, celebrate creative excellence in business advertising, and the agencies that produce them, drew a diverse line-up of key business-to-business leaders, including Lee Lynch, chairman/CEO, Carmichael Lynch, Judy Lotas, partner, Lotas Minard Patton McIver Inc. and Frank Ginsberg, chair of the CEBA Judging Panel, creative director, Avrett, Free & Ginsberg, Inc. But, the day belonged to Carmichael Lynch, which took home three CEBAs, including the prestigious Grand CEBA, for its creative "Bauhaus" ad for client American Standard and its "Gettysburg" ad for Cargill Foods.

Other CEBA winners included Martin/Williams Advertising "Critters" for Lawson Software; ZDNet, "Push: Comdex 1997," for Digital Equipment Corporation; and Fitzgerald & Company, "Hidden T-Shirts," for JERZEES.

The spectacular afternoon was capped off by the presentation from Bruce Barnet, president/CEO of Cahners Business Information to Howard Stringer, president and CEO of The Sony Corporation of America of the Norman L. Cahners Awards for Lifetime Achievement in Business-to-Business Advertising.

The CEBAs were carried live over the Internet in a telecast provided by LIVEware5, that drew more than 1,000 people from around the world. Notable ABP members and academic members who were part of the Internet telecast include: Nikkei Business Publications , Tokyo; Grupo Lund de Editoras Associadas, Sao Paulo; Mobile Communications International, London; Kostuch Publications Limited, Ontario; FIPP, London; and New York University, NY. The Webcast marked the first time a business awards show was seen live on the Net.

The CEBA Awards are presented by ABP to celebrate and showcase outstanding business advertising as well as the agencies that create them. From a record 364 advertising entries received this year, 25 finalists, including American Standard, Cargill Foods, Columbian Coffee, Digital Equipment Corporation, Epson, Hewlett-Packard, Mack Trucks, Inc., Shiva Corporation, Microsoft, Tektronix, 3M Commercial Graphics, EPSON, Lawson Software, Uncle Ben's Inc., Preston Trucking, National Geographic, Miravant Medical Technologies, The Wall Street Journal, JERZEES, Amoco Chemicals, Weyerhaeuser and Greater Detroit Newspapers Network, competed for five category awards and the Grand CEBA prize of $25,000.

Founded in 1907, American Business Press is the industry association for global information providers that produce magazines, newsletters, CD-ROMS, Web sites, trade shows, and other media reaching an audience of more than 37 million professionals and generating over $8 billion in advertising revenues in 1997.