Carlson Marketing and Enpocket Form Global Alliance in Loyalty Mobile Marketing.BOSTON -- Please replace the release with the following corrected version due to multiple revisions. The corrected release reads: CARLSON MARKETING AND ENPOCKET FORM GLOBAL ALLIANCE IN LOYALTY MOBILE MARKETING Carlson Marketing, a global leader in marketing services, and Enpocket, the Intelligent Mobile Marketing(TM) company, today announced that the two companies have entered into a strategic partnership in which Enpocket's technology and services will fuel new mobile components of Carlson Marketing's industry-proven marketing services on a worldwide basis. Under the new partnership, Carlson Marketing will incorporate the Enpocket platform across its array of marketing services to offer fully-integrated, end-to-end mobile solutions to Carlson's global client base in areas such as loyalty marketing, employee recognition and events. "As we strive to help our clients create two-way dialogue and build lasting relationships with their customers, channel partners and employees, we are making significant investments around the mobile device," said Carlson Marketing Vice President of Interactive Marketing Douglas Rozen. "This will become one of the most important channels within the interactive marketing mix. Our unique alliance with Enpocket will enable us to connect our clients with their customers anytime and anywhere." "We are pleased to be working with market leaders like Carlson Marketing to define and deliver mobile solutions that are useful to consumers and therefore valuable to brands seeking a more personal relationship with their customers," said Enpocket President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Mike Baker. "The products created under this alliance will help some of the largest companies in the world expand their customer touch points to the mobile device." Beyond the technology platform integration, the two companies will develop a core messaging product, a proprietary benchmark and thought leadership around loyalty marketing via mobile devices. Additionally, Enpocket will design and deliver mobile products across Carlson Marketing's three global lines of business: Meetings & Events, Sales & Marketing Services and Carlson 1to1. About Enpocket Enpocket, the Intelligent Mobile Marketing[TM] company, enables organizations to foster and maintain valuable relationships with mobile consumers. Enpocket technology powers the mobile marketing efforts of operators and media companies around the world, and Enpocket services help leading brands effectively market in the mobile channel. Customers include the following: * Mobile Carriers: Cingular, Sprint, Alltel, Vodafone, BT, Orange, Airtel, Virgin * Media Companies: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , News Corp, CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. , A&E, Clear Channel, Sony Pictures, TNT TNT: see trinitrotoluene. TNT in full trinitrotoluene Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene. , Trinity Mirror Trinity Mirror plc is a large United Kingdom newspaper and magazine publisher. It is Britain's biggest newspaper group, publishing 240 regional papers as well as the Daily Mirror, Sunday Mirror, People, Sunday Mail and Daily Record. * Brands: Ford, McDonalds, Dunkin Donuts donuts - (Obsolete) A collective noun for any set of memory bits. This usage is extremely archaic and may no longer be live jargon; it dates from the days of ferrite core memories in which each bit was implemented by a doughnut-shaped magnetic flip-flop. , Pepsi, Subway subway: see rapid transit. subway Underground railway system used to transport passengers within urban and suburban areas. The first subway line, 3. , Motorola, Samsung, Panasonic, BenQ-Siemens, Sprite and GM. Enpocket has offices in Boston, London, Singapore, and Mumbai. To learn more, see www.enpocket.com. About Carlson Marketing Carlson Marketing helps global Fortune 1000 clients increase their ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). by designing and delivering sales and marketing programs that drive measurable results. Carlson Marketing provides compelling new ideas "New Ideas" is the debut single by Scottish New Wave/Indie Rock act The Dykeenies. It was first released as a Double A-side with "Will It Happen Tonight?" on July 17, 2006. The band also recorded a video for the track. coupled with rock solid delivery across its three lines of business: Meetings & Events (including Incentive & Recognition Events, Business Meetings, Event Marketing and Enterprise Travel Solutions), Sales & Marketing Services (including Loyalty Marketing, Recognition & Rewards, Creative and Interactive), and Carlson 1to1 (including Peppers & Rogers Group The Rogers Group is a Mauritius-based conglomerate. The Group has a portfolio with interests in sectors such as aviation and tourism, logistics, financial services, distribution and industrials. The Group employs almost 3,000 people. consulting, Direct Marketing, and Decision Sciences). Carlson marketing globally has 3,000 employees across 19 countries. www.carlsonmarketing.com |
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