Carlson Marketing Group and SoftCoin Join Forces to Advance Interactive Relationship Marketing.Business Editors MINNEAPOLIS & SAN FRANCISCO--(BUSINESS WIRE)--July 24, 2003 Carlson Marketing Group, a leader in Relationship Marketing, has formed a joint marketing and technology agreement with SoftCoin(R), Inc., a leading provider of advanced web marketing, loyalty and promotions technology solutions for consumer packaged-goods (CPG CPG central pattern generators. ) and other consumer-focused industries. The alliance takes advantage of the complementary strengths of both companies. The companies have aligned their respective technologies and capabilities to deliver a full suite of patented online promotion technology and Relationship Marketing capabilities to each other's respective clients. As Relationship Marketing experts, Carlson Marketing Group understands that relevancy and relationships drive response. The company has spent years helping organizations understand consumer behaviors and attitudes toward brands, products and relationships. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the May/June 2003 issue of Peppers and Rogers' 1to1 Magazine, consumer packaged-goods firms have the power to influence lifetime buying behavior, by getting to know their best customers' wants and needs and then meeting them. "In the new world of commerce, e-tailers are trying to convert traffic into sales, while retailers are working to extend their brands online," said Jim Ryan Jim Ryan may refer to:
The CPG industry is successfully integrating interactive Relationship Marketing into its traditional mass marketing mix. The CPG industry is mastering the methods and technologies to drive off-line consumer behavior with on-line promotion and relationship programs. "We are now able to leverage Carlson Marketing Group's wealth of Relationship Marketing expertise and consumer loyalty experience with our unique interactive, precision marketing technology platform," said Robert Drescher, chief executive officer, SoftCoin. "This agreement enables us to offer clients an end-to-end, interactive Relationship Marketing solution, which can drive market share and brand loyalty. CPG companies are aggressively embracing interactive components of Relationship Marketing as a cost-effective way to drive off-line behavior, such as sampling, trial, cross-sell and loyalty, via an on-line relationship program." No other solution in the marketplace provides applications to cover the complete CPG purchasing cycle--from trial to loyalty. As a result of this marketing agreement,, SoftCoin and Carlson Marketing Group will have more CPG code-based type promotions than anyone in the industry. Editor's note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : About Carlson Marketing Group Carlson Marketing Group, a recognized leader in Relationship Marketing, helps global Fortune 1000 clients increase their ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). by designing integrated marketing strategies that build better relationships with the audiences that clients depend on for their success: employees, channel partners, and consumers. Ranked by Advertising Age Magazine as the largest marketing services agency in the U.S., Carlson Marketing also has an extensive global presence with offices in Europe, Asia-Pacific, Canada and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . Carlson Marketing Group is one of the major operating groups of Carlson Companies, which is recognized as one of the top 100 companies to work for by Fortune and Working Mother magazines. The National Women Business Owners Many online and offline organizations have been created to collect information about businesses around the world owned and operated by women. Many other organizations have been created to assist the women that own and operate those businesses. Corporation (NWBOC NWBOC National Women Business Owners Corporation ) recently certified Carlson Marketing Group as a woman-owned and controlled business. Carlson Marketing Group's corporate headquarters is located in Minneapolis, Minn. The company has a presence in the following major North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. business markets: Atlanta, Bloomington (Ill.), Boston, Chicago, Dallas, Dayton, Detroit, Denver, Houston, Los Angeles, Minneapolis, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Philadelphia, San Francisco, Union (N.J.), Montreal and Toronto. www.carlsonmarketing.com About SoftCoin SoftCoin(R), Inc. is the leading provider of interactive precision marketing solutions for consumer packaged goods and other consumer-focused industries. SoftCoin's comprehensive suite of software products and services enables brands to grow profitable share and volume quickly and efficiently by driving offline purchases, building brand loyalty, enhancing brand equity and delivering actionable consumer insights. SoftCoin technology has powered promotions for multiple brands at Fortune 500 companies including Dole Food Company Dole Food Company, Inc. is an American-based agricultural multinational corporation headquartered in Westlake Village, California and is the leading grower and packer of such food items as bananas, pineapples (fresh and packaged), grapes, strawberries, and other fresh and frozen , Inc. and Frito-Lay Corporation, among others. SoftCoin partners include leading online retailers and premier marketing services companies. SoftCoin is a venture-backed, privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , with offices in the San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation). The San Francisco Bay Area, colloquially known as the Bay Area or The Bay , Chicago, and Cincinnati. For more information visit www.softcoin.com |
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