Carlson Hotels Worldwide Selected Compete to Provide Competitive Benchmarking and To Further Boost Online Reservations.BOSTON -- Compete Will Focus on Further Building Radisson Hotels Radisson Hotels & Resorts is a worldwide chain of 435 hotels, with a total of 102,000 guest rooms, in 61 countries. The first Radisson Hotel was built in Minneapolis, Minnesota in 1909, and was named for the 17th century French explorer Pierre-Esprit Radisson. & Resorts Web Site Online Channel Effectiveness Compete, Inc., a leading analytics firm, today announced that Carlson Hotels Worldwide selected Compete to help further optimize optimize - optimisation the online channel of its Radisson Hotels & Resorts brand. Carlson Hotels Worldwide, a leading hotel company with five hotel brands and part of Carlson -- a global leader in the marketing, travel and hospitality industries -- has significantly outpaced the industry in driving growth in online hotel bookings. Over the past two years while working with Compete, Radisson has experienced a 56% increase in the conversion rate of consumers visiting its Web site. Compete has recently worked with Carlson hotels to conduct benchmarking analysis of the Radisson Web site and its key competitors, providing recommendations that have led to new features and functionality such as integrating a bookings engine directly on the information page for each hotel property. Compete's conversion funnel analysis of competitor hotel brand sites and aggregator sites has allowed Carlson to hone its messaging and implement industry best practices at key defection points in its reservation process. "Compete is unique in the marketplace in its ability to benchmark online channel performance among competitors industry wide," said Dawn Hepper, director of Online User Experience for Carlson Hotels Worldwide. "In the time we've worked together, our conversion rate has improved significantly and we have every indication that this number will continue to grow." Compete will continue to work with Carlson hotels to help them make strategic decisions on how to improve the effectiveness of their online efforts in attracting customers and to identify and prioritize pri·or·i·tize v. pri·or·i·tized, pri·or·i·tiz·ing, pri·or·i·tiz·es Usage Problem v.tr. To arrange or deal with in order of importance. v.intr. opportunities for site improvements. "Companies like Carlson Hotels Worldwide are turning to Compete to help them identify and reach target consumers in ways that haven't been possible until now," said Stephen DiMarco, Vice President of client services and marketing. "Compete is proud to be working with Carlson hotels and we look forward to a strong partnership that will sharpen sharp·en tr. & intr.v. sharp·ened, sharp·en·ing, sharp·ens To make or become sharp or sharper. sharp their ability to communicate with consumers." About Carlson Hotels Worldwide Minneapolis-based Carlson Hotels Worldwide includes five hotel brands, totaling nearly 900 locations in 69 countries. Hotel brands include: Regent International Hotels Regent hotel is brand of luxury hotels, part of the Carlson Companies, currently operating six hotels in Asia, USA and Europe. Originating in Hong Kong in 1970, in 1990s Regent brand was part of Four Seasons hotel chain until 1997, when it was acquired by Carlson Companies. , one of the most respected brands in the luxury segment of the lodging Lodging or holiday accommodation is a type of accommodation. People who travel and stay away from home for more than a day need lodging mainly for sleeping. Other purposes are safety, shelter from cold and rain, having a place to store luggage and being able to take a industry; Radisson Hotels & Resorts(R), one of the world's leading upscale hotel companies with more than 415 locations in 61 countries; Park Plaza(R) Hotels & Resorts, positioned in the mid-scale segment of the full-service hotel category, has over 30 hotels globally and is known for its great value and customer-focused service culture; Country Inns & Suites By Carlson(R), one of the fastest growing, mid-tier lodging chains with over 340 locations offering excellent value with a warm and comfortable atmosphere; and Park Inn(R), with nearly 80 hotels worldwide, is a unique emerging hotel brand offering a relaxed environment in the economy category and is poised for aggressive global growth. Carlson Hotels Worldwide is one of the major operating groups of Carlson Companies Carlson Companies (sometimes referred to as Carlson) is a privately held international corporation in the marketing, service, travel, and hospitality industries. Headquartered in Minneapolis, Minnesota, in the United States, as of 2005 Carlson Companies owned 5,300 travel , a global leader in providing corporate solutions and consumer services Consumer Services refers to the formulation, deformulation, technical consulting and testing of most consumer products, such as food, herbs, beverages, vitamins, pharmaceuticals, cosmetics, hair products, household cleaners, [paints, plastics, metals, waxes, coatings, minerals, in the marketing, travel and hospitality industries. Other names among the Carlson family of brands and services are: Radisson Seven Seas Cruises, Carlson Marketing Group, Carlson Wagonlit Carlson Travel Network Carlson Travel Network can trace its origin back to a travel agency that was founded by Ward Forster in the United States in 1888 and named Ask Mr. Foster. Travel, Results Travel, Cruise Holidays, T.G.I. Friday's T.G.I. Friday's (often referred to as just "Fridays") is a popular American restaurant chain focusing on casual dining, with over 500 restaurants across the United States, Canada, Colombia, Mexico, Australia and the UK, as well as many other countries around the world. and Pick Up Stix restaurants. About Compete, Inc. Compete provides the earliest indication of actual consumer behavior available, which gives clients the information needed to improve the effectiveness of customer acquisition, servicing, cross-sell and retention. Compete has proven that online data on consumer behavior is a predictive indicator of total demand and purchase intent - both offline and online. Compete leverages its database of the daily behavior of more than 10 million online consumers to offer predictive analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events. , which Compete's industry experts interpret to provide clear recommendations for action. Since launching its services Compete has provided major auto manufacturers, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. companies and wireless carriers with a unique vantage point on their customers and competitors not previously available. For more information visit http://www.compete.com. |
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