Carlsberg and Labatt USA In New Cooperation.COPENHAGEN, Denmark & NORWALK, Conn.--(BUSINESS WIRE)-- Sept. 3, 1997--Carlsberg A.S. and Labatt USA today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. announced a new cooperation for the U.S. distribution of Carlsberg beer. Under the long-term agreement, effective November 1, 1997, Labatt USA will acquire the rights to market and sell the prestigious Carlsberg family of brands including Carlsberg Beer, Carlsberg Elephant and Carlsberg Elephant Red. Carlsberg made its first appearance in the American beer This article is about beer in the USA. For the Fear album, see American Beer (album). While only 13th in the world in per capita beer consumption, the United States had 1,444 breweries of varying size operating as of 2006. market after World War II and since 1985 had been imported by Anheuser-Busch in St. Louis. Recently, the two brewers reached an amicable decision to dissolve their 12-year-old relationship, due to differing U.S. business objectives. First brewed in Denmark in 1847, Carlsberg is now available around the world. Labatt Brewing Company Limited has brewed and marketed the brand for the Canadian market since June, 1988. "This new agreement represents our commitment to build a leading presence in the U.S. specialty beer market," said Thane thane n. 1. a. A freeman granted land by the king in return for military service in Anglo-Saxon England. b. A man ranking above an ordinary freeman and below a nobleman in Anglo-Saxon England. 2. Pressman, president of Labatt USA. "Carlsberg significantly strengthens our growing and diverse portfolio of high-quality, unique beers. Managing domestic specialty and import brands is our primary business. Carlsberg continues to attract a growing base of consumers who enjoy classic beers from around the world," he said. "We believe Carlsberg will continue to be successful and grow in the highly competitive American beer market under the leadership of Labatt USA, whose core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
The Carlsberg Group is one of the world's major international brewing groups, with Carlsberg and Tuborg being two of the most widely sold beer brands on a global scale. The Group is comprised of the Carlsberg Breweries, founded in Denmark in 1847, Tuborg Breweries Tuborg is a Danish brewing company founded in 1873 by Carl Frederik Tietgen. Since 1970 it has been part of Carlsberg History Tuborg initially produced pale lager for the Danish market. , founded in 1873, and approximately 100 subsidiaries and associated companies, the majority of which are located outside Denmark. Labatt USA, a leader in the growing American specialty beer market, has shown significant sales increases in each of the past 11 years. 1996 brought record results for Labatt USA from volume leaders including Labatt Blue, Dos Equis Dos Equis is a Mexican beer. It was first crafted in Mexico by the German brewmaster Wilhelm Hasse in 1897. Originally called "Siglo XX" ("20th century"), the brand was named to commemorate the arrival of the new century; since the Spanish language uses Roman numerals for , Tecate and the classic domestic specialty brand, Rolling Rock Rolling Rock is a brand of pale lager beer. Although founded as a local beer in Western Pennsylvania, it was marketed aggressively and eventually became a national product. The brand was sold to Anheuser-Busch of St. . Labatt USA is a joint venture of Labatt Brewing Company Limited of Canada, a wholly-owned subsidiary of Interbrew, S.A. of Belgium, and of FEMSA Cerveza FEMSA Cerveza is the holder of a brewery company, the Cuauhtémoc Moctezuma Brewery. It is owned by Fomento Económico Mexicano, S.A. (FEMSA) (cerveza is Spanish for beer). S.A. de C.V. of Mexico, owner of Cerveceria Cuauhtemoc Moctezuma. CONTACT: Labatt USA Scott Quincy, 203/750-6600 or Wheatley Blair Bob Wheatley, 312/337-7773 or Anheuser-Busch Tracy Nuvelle, 314/982-9166 |
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