Carlsberg USA Taps IRI Beer, Wine and Spirits Practice to Drive Success.

Carlsberg Teams with IRI Due to Extensive Beer Expertise and Proven Ability to Provide Quality Marketplace Insights

CHICAGO -- Information Resources, Inc. (IRI), the leading global provider of enterprise market solutions for the consumer packaged goods (CPG), retail and healthcare industries, announced today that Carlsberg USA is the latest beer importer and marketer to select IRI as its preferred provider of marketplace information and business insights.

"We are happy to be able to work with IRI," said Carlsberg USA President Mike Mitaro. "Their data will help us add value to our retail customers as the Carlsberg brand undergoes rapid growth in chain stores."

Carlsberg USA, which imports and markets such brands as Carlsberg, Elephant, Tetley's and Beamish Stout, will leverage IRI InfoBeverage[TM], a web-based store-level reporting suite, which provides specific quantifiable performance metrics for beer, wine and spirits manufacturers and distributors. InfoBeverage addresses the needs of manufacturers and distributors in the beverage alcohol industry to have access to meaningful consumer sales data, so that they can manage inventory levels, oversee distribution and tailor promotional activities.

Until now, collecting and reporting this data has been difficult due to industry limitations, governmental sales and distribution regulations, and a three-tier distribution system. InfoBeverage is unique in that it provides users the flexibility to select their own store clusters, the opportunity to discover the performance ranking for stores or products, and the ability to drive business using a store-level competitive view of the marketplace.

"Carlsberg is a true leader in the industry, and we're thrilled to be working with them," said Bump Williams, executive vice president and general manager of the IRI Beer, Wine and Spirits Practice. "The IRI team's vast expertise on the retail, distributor and industry level coupled with our chain-specific and store-level insights will give Carlsberg the best coverage in the industry and will help them take their business to the next level."

About Carlsberg USA

Carlsberg USA is a subsidiary of Carlsberg Breweries A/S, the world's fifth largest brewing group. Formed in May 2004, Carlsberg USA imports Carlsberg, Elephant, Tetley's, Skol, Tuborg and Beamish Irish Stout and sells to beer distributors in all 50 states. Carlsberg is one of the fastest growing imported beers in chain stores with sales up over 40% in 2006. Carlsberg Breweries owns a global portfolio of leading brands sold in 150 countries, including Baltika (Russia), Okocim (Poland) and Holsten (Germany). For further information visit www.carlsberg.com.

About Information Resources, Inc.

Information Resources, Inc. (IRI) is the world's leading provider of enterprise market information solutions and services for the consumer packaged goods (CPG), retail, and healthcare industries, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the industries it serves, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company's portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit http://us.infores.com.