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Carlos Falchi[R] Brand Begins New Chapter.


New Investors Plan Significant Operational, Licensing and Marketing Initiatives

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- An investment group led by Windsong Brands LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 along with Marvin Traub Marvin Traub is a retail business executive who transformed modern merchandising and marketing, and is widely regarded as among the legendary figures of the Harvard Business School class of 1949, who turned Bloomingdale's into a fashion trendsetter.  Associates announced the formation of Falchi Holdings LLC ("Falchi") which has acquired the Carlos Falchi([R]) brand worldwide and associated assets. Carlos Falchi will serve as the chief designer and creative director of the newly formed company.

William Sweedler, chairman & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Windsong Brands, and Stuart Jamieson, managing director, will serve as co-chairman of Falchi. A new President/COO and EVP EVP Executive Vice President
EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor
EVP Electronic Voice Phenomenon
EVP Europäische Volkspartei (Germany)
EVP Employee Value Proposition
 of sales will be announced in the near future.

"The newly established Falchi Holdings will ensure we have the financial strength and business acumen to build upon our successful core business of handbags and expand the Carlos Falchi brand into new relevant product categories," said Carlos Falchi. "I'm pleased so many industry leaders have agreed to join with me in this new venture, including Bill Sweedler, Marvin Traub, Barry Sternlicht, and John Edelman."

According to Bill Sweedler, "Windsong Brands completed comprehensive market research on the Carlos Falchi brand prior to the acquisition and it revealed significant growth opportunities within its current handbag business as well as new categories. We have had strong licensing interest in many brand extensions including footwear, apparel, outerwear, jewelry, small leather goods and home products."

Stuart Jamieson added, "I'm very excited by the marketing initiatives to reinvigorate the Carlos Falchi brand. The handbags have led the market in style, innovation and customer brand loyalty. Our goal is to build on that essence and DNA DNA: see nucleic acid.
DNA
 or deoxyribonucleic acid

One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes.
 as we grow the brand that was created with retail partners such as Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue Saks Fifth Avenue is a chain of upscale American department stores that is owned and operated by Saks Fifth Avenue Enterprises (SFAE), a subsidiary of Saks Incorporated. It competes in the elite luxury department store market with Neiman Marcus, Bergdorf Goodman and Barneys New ."

Marvin Traub stated that "Carlos Falchi is an icon in the luxury handbag market. I look forward to working with the entire team."

Falchi Holdings, LLC was advised by Naz Zilkha at White & Case, an international law firm based in New York.

About Falchi Holdings LLC

Falchi Holdings, LLC is a newly formed entity that has acquired the worldwide Intellectual Property associated with the Carlos Falchi brands including Carlos Falchi, Fatto a Mano ma·no  
n. pl. ma·nos
A hand-held stone or roller for grinding corn or other grains on a metate.



[Spanish, hand, mano, from Latin manus, hand; see manner.]
 by Carlos Falchi, and Chi by Falchi. The company maintains its headquarters and artisan manufacturing facility in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

About Windsong Brands LLC

Windsong Brands, LLC (www.windsongbrands.com) is private equity firm that focuses on investments in leading middle-market consumer companies that own strong recognizable brands. The team has a diverse background of consumer expertise that assists and guides company management to unlock the true potential of their brand. Windsong Brands makes majority and minority investments in both public and private companies. Investments and portfolio brand companies include Ellen Tracy, Caribbean Joe, Joe's Jeans, Field & Stream, The Sharper Image and Como Sport.
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Publication:Business Wire
Date:May 13, 2009
Words:450
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