Carleton and Naviant Form Strategic Alliance.MINNETONKA, Minn.--(BUSINESS WIRE)--June 7, 1999-- Carleton and Naviant Join Forces to Speed Deployment of Customer Relationship Management Solutions Carleton Corporation (Nasdaq:CARL), a leader in customer data management solutions, and Naviant Technology Solutions, a leading customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) systems consulting and services provider, today announced a strategic alliance to enable rapid deployment of customer-centric, "closed loop" marketing systems that empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems organizations to fully capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the benefits of enterprise CRM solutions. The partnership between Carleton and Naviant builds on each company's unique expertise to deliver a complete technology and services offering to speed delivery of CRM applications. Naviant helps organizations design and implement CRM systems that fully integrate all sales channels and customer touch-points, specializing in solutions for electronic commerce, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. enterprises and other emerging channels. Carleton's Pure.View(TM) customer data management product suite is designed specifically to enable CRM and customer analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. applications by integrating diverse customer data from across an enterprise and delivering accurate consolidated customer profiles. The strategic partnership includes joint marketing, selling, training, services and technical support. "Naviant sees Carleton as a key technology link in building and implementing CRM solutions," said Geof Rochester, vice president of marketing at Naviant. "The integrated Pure.View customer data management solution provides the deep capabilities required for customer-centric marketing. Pure.View will greatly reduce our time in delivering best-of-breed solutions to our clients." "We are extremely pleased to partner with Naviant, a true leader in CRM solutions," said Robert Gordon For other uses of "Robert Gordon", see Robert Gordon (disambiguation). Robert Gordon (1668-1731), a 17th century merchant and philanthropist, was born in Aberdeen. He was the only son of Arthur Gordon who married Isabella Menzies of Balgownie. , chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Carleton Corporation. "Naviant recognizes that closed-loop marketing demands a robust technology to manage customer data and to ensure that companies achieve substantial return on investment from their CRM initiatives. Carleton Pure.View greatly complements Naviant's innovative CRM solutions." About Naviant Technology Solutions As an expert in designing and implementing innovative Customer Relationship Management (CRM) solutions, Naviant offers a comprehensive suite of services, including marketing and business process consulting, program management, technology implementation, training, and support. Using state-of-the-art CRM technology, from data warehousing See data warehouse. data warehousing - data warehouse and decision support to campaign management and e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. , Naviant delivers results-oriented solutions that enable its clients to analyze, track, and forecast their customer base. Naviant's clients include customer- and data-intensive companies in a wide range of industries, such as financial services, insurance, retail, and telecommunications. BellSouth, Royal Bank of Canada Bank of Canada Canada's central bank, established under the Bank of Canada Act (1934). It was founded during the Great Depression to regulate credit and currency. The Bank acts as the Canadian government's fiscal agent and has the sole right to issue paper money. , and 24/7 Media are a few examples of market leaders who have turned to Naviant for its expertise in the CRM industry. Founded in 1997, Naviant Technology Solutions is headquartered in Newtown Square, Pennsylvania Pennsylvania (pĕnsəlvā`nyə), one of the Middle Atlantic states of the United States. It is bordered by New Jersey, across the Delaware River (E), Delaware (SE), Maryland (S), West Virginia (SW), Ohio (W), and Lake Erie and New York , with offices throughout the U.S. and in Canada. For more information on the company, visit http://www.naviant.com or call 877-628-4268. About Carleton Headquartered in Minnetonka, Minn., Carleton is the leader in customer data management solutions for customer relationship management and related analytical applications. Carleton Pure.View enables organizations to integrate and deliver customer data from across the enterprise for use in decision support systems and new front-office applications. Pure.View's Active Customer Data Management(TM) architecture provides the full range of customer data transformation, integration, and cleansing capabilities in an integrated, cost-effective solution. With Pure.View, organizations benefit by delivering their sales and marketing applications faster with higher quality customer data. For more information, call 800-328-3998, send e-mail to info@carleton.com, or visit Carleton's web site at http://www.carleton.com. Pure data Pure results All brand names and products are trademarks or registered trademarks of their respective companies. NOTE TO EDITORS:The product name Pure.View(R) referred to in this news release, contains a bullet between Pure and View. This symbol may not appear properly in some systems. |
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