Carleton Sets a New Standard in Customer Data Management with Pure.Integrate 5.0.

MINNETONKA, Minn.--(BUSINESS WIRE)--July 26, 1999--

Carleton Corp. (Nasdaq:CARL) today announced the release of Pure.Integrate(TM) 5.0, the next generation in customer data management software.

Employing a revolutionary new graphical interface, Pure.Integrate 5.0 offers a visual, intuitive, and easy-to-use solution for acquiring, transforming, cleansing, and integrating customer data to support customer relationship management (CRM) applications. With Pure.Integrate 5.0, Carleton has set a new standard in productivity and ease-of-use for customer data management.

This new product release gives businesses a powerful tool for deploying one-to-one marketing applications, new call center solutions, and convergent billing applications. Pure.Integrate enables organizations to integrate and cleanse diverse sources of customer data to create complete, accurate profiles of customers, households, and related business information required for effective CRM. Pure.Integrate's unique data synchronization capability maintains the consistency of customer data across multiple applications and databases.

Pure.Integrate 5.0 adds significant new features that enhance productivity and ease-of-use. A new graphical design studio enables users to easily construct data transformation processes through a visual workflow modeling tool. New "wizard-like" dialogs automate access to Pure.Integrate's advanced name and address processing capabilities. These capabilities are now fully integrated into the product's drag and drop mapping interface. Configuration of Pure.Integrate's powerful matching engine has also been simplified through new, easy-to-use dialogs. In addition to the user interface improvements, enhancements have been made to the product's N-Way parallel processing feature and Visual Results Analyzer.

"In today's customer-focused business world, customer information is critical to success," says Travis Richardson, Carleton's vice president of marketing and chief technology officer. "With Pure.Integrate 5.0, a company can develop a complete view of their customer relationships across business lines faster than ever. As a result, they can realize the benefits of their CRM initiatives sooner with a lower overall investment."

Pure.Integrate 5.0 is the flagship component of Carleton's Pure.View(TM) customer data management solution. With Pure.Integrate 5.0, Pure.View is the only solution that provides the full range of data transformation, cleansing, and integration capabilities required for customer data management is a single cost-effective solution. Subsequently, businesses and systems integrators will realize significant time, cost, and risk savings over traditional multi-vendor approaches involving mailing libraries, ETL tools, and manual coding.

"The growing business demand for closed-loop marketing systems has highlighted the critical need for a complete and accurate view of customer data in the enterprise," says Aaron Zornes of META Group. "With the launch of Pure.View, Carleton has leveraged its traditional strengths to address an important role in the information supply chain."

About Carleton

Headquartered in Minnetonka, Minn., Carleton is a leader in customer data management solutions for customer relationship management and related analytical applications. Carleton Pure.View enables organizations to integrate and deliver customer data from across the enterprise for use in decision support systems and new front-office applications. Pure.View's Active Customer Data Management(TM) architecture provides the full range of customer data transformation, integration, and cleansing capabilities in an integrated, cost-effective solution. With Pure.View, organizations benefit by delivering their sales and marketing applications faster with higher quality customer data.

Pure data Pure results

All brand names and products are trademarks or registered trademarks of their respective companies.

NOTE TO EDITORS: The product name Pure.View(R) and Pure.Integrate(R) referred to in this news release, contain a bullet between Pure and View and Pure and Integrate. This symbol may not appear properly in some systems.