Carleton Announces `Pure-View' for Customer-Centric Data Warehousing and Customer Relationship Management.

MINNETONKA, Minn.--(BUSINESS WIRE)--Nov. 3, 1998--

-- Carleton's Pure-View(tm) Automates Customer-Centric Data

Integration and Delivery --

(NASDAQ:CARL) Carleton announced today Pure-View(tm), the first complete data integration solution for customer-centric data warehousing and customer relationship management (CRM) applications. Pure-View addresses the growing need for organizations to have a complete, integrated view of their customers in order to meet critical marketing, sales, and customer service challenges. Based on Carleton's unique Active Customer Data Management architecture, Pure-View meets this need by providing a highly automated way to integrate an organization's diverse customer data and deliver it to analytical applications and customer interaction systems.

"Industry analysts expect a major wave of investment in customer relationship management systems as companies increase their focus on retaining and growing profitable customers. With Pure-View, Carleton is well positioned to establish a leadership role in delivering the accurate and integrated customer data required by these critical systems," said Robert D. Gordon, chairman, chief executive officer and president of Carleton. "Pure-View is the result of our investment over the past year in integrating and extending our core technology to provide unparalleled support for delivering enterprise customer data. We are pleased with the strong market response to Pure-View from prospects, partners and market analysts."

Pure-View provides a complete solution for integrating, cleansing and distributing enterprise customer data in support of customer-centric data warehouses and customer relationship management applications. Pure-View enables rapid creation of customer data repositories through powerful data standardization and cleansing features, and an advanced matching engine that identifies unique customers and households. Pure-View distributes clean, consistent customer data for analysis in leading OLAP tools through a high-performance aggregation engine that automates population of star schemas, related summary tables and meta data catalogs. Finally, Pure-View synchronizes customer data across customer interaction systems enabling organizations to incorporate the results of their analysis into their day to day operations. In short, Pure-View delivers critical capabilities for organizations to manage their customer data.

"Carleton enables Cargill to manage customer data that plays a key role in our ability to serve our customers effectively," said Tracy L. Kurvers, data warehousing manager, Cargill. "Pure-View takes customer data management to the next step by delivering Carleton's unique cleansing and integration strengths in a compelling package that will enable organizations to maximize the value of their customer relationships."

"The growing business demand for closed-loop marketing systems has highlighted the critical need for a complete and accurate view of customer data in the enterprise," said Aaron Zornes, executive vice president and director of Application Delivery Strategies, META Group. "With the launch of Pure-View, Carleton has leveraged its traditional data integration strengths to address an important role in the information supply chain."

"Companies that consolidate and integrate customer information in a data warehouse have an advantage over companies that are mired in a product-centric view of the world," said Wayne Eckerson, vice president of technology services, The Data Warehouse Institute. "Having accurate customer data enables companies to better analyze and improve interactions with customers to achieve specific business objectives, such as increasing customer profitability, reducing churn, or improving yields on target marketing campaigns."

"Analytical applications like customer profitability or customer management reside at the confluence of enterprise data and require a complete and accurate view of the organization's customer in order to achieve their full potential," said James O.M. McCaffrey, vice president, Enterprise Profitability Solutions for Computer Sciences Corporation. "With Pure-View, Carleton addresses an important requirement that will result in significant business benefits for their customers."

"Pure-View addresses the need for organizations to quickly and cost-effectively deliver high quality data for use in their customer data warehouses," said Larry Ford, president and CEO of Information Advantage. "Together, DecisionSuite and Pure-View enable organizations to more rapidly deploy customer intelligence applications that leverage the full value of their customer relationships."

"With Pure-View, Carleton has created a powerful solution for integration and delivery of enterprise customer data," said Dan Harrington, vice president, Data Warehouse Marketing for NCR Corp. "Teradata(tm) database users have a compelling new option for their customer-centric data warehousing and customer relationship management applications."

About Pure-View

Pure-View is a complete data integration solution for customer-centric data warehouses and customer relationship management (CRM) applications. Based on Carleton's unique Active Customer Data Management architecture, Pure-View provides a highly automated way to integrate an organization's diverse customer data and deliver it to analytical applications and customer interaction systems. Pure-View is a fully integrated solution based on Carleton's best-of-breed components:

-- Pure-Extract - an easy-to-use, high performance data extraction 

tool for access to a broad range of mainframe-based data sources.

-- Pure-Integrate - an advanced data transformation and cleansing

tool that creates an accurate integrated view of customers and

households.

-- Pure-Dimension - high-performance aggregation engine that

automates population of star schemas, summary tables, and meta

data catalogs of leading OLAP data servers.

-- Pure-Center - integrated scheduling and operations management,

including the meta data repository.

Pricing and Availability

Core capabilities, such as extraction, customer data integration and data mart delivery, are available today. The complete integrated Pure-View solution will be available early first quarter of 1999. Pure-View pricing starts at $100K.

About Carleton

Carleton provides data integration solutions for rapid deployment of business critical applications, such as customer-centric data warehousing, managed data marts and application conversions. The Company markets its products and services to Fortune 1000 clients in industries such as financial services, insurance, health care and telecommunications. Headquartered in Minnetonka, Minnesota, Carleton distributes its technology and consulting services through direct sales and channel partners worldwide. For more information, call 800-328-3998, send e-mail to [e-mail] or visit Carleton's web site at http://www.carleton.com. Pure data Pure results

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