Carleton Alliance Programs Unite Customer Relationship Management Solutions.MINNETONKA Minnetonka (mĭnĭtŏng`kə), city (1990 pop. 48,370), Hennepin co., SE Minn., a residential suburb of Minneapolis, near Lake Minnetonka; inc. 1956. There is diversified manufacturing. , Minn.--(BUSINESS WIRE)--Aug. 6, 1999-- Carleton Carle·ton , Sir Guy. First Baron Dorchester. 1724-1808. British general and colonial administrator who repelled an American attack on Quebec (1775-1776) and captured the fort at Crown Point, New York (1776). Expands Partner Programs to Establish Customer Data Management Initiative Around Pure.View Solution Carleton Corp. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CARL) today unveiled its new Pure.View(TM) alliance partner programs to provide competitive value for companies who deliver solutions focused on customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions, such as customer analysis, campaign management or customer-focused front-office applications. The expanded programs enable partners to use Pure.View to reduce the cost and risk of their CRM solutions while enhancing the quality by adding a customer data management component, a critical success factor in CRM implementations. The major shift toward customer-focused business strategies has made CRM applications one of the fastest growing segments of the corporate IT solutions market. In order to make these applications successful; companies must also address the challenge of managing their customer data to support CRM initiatives. In turn, systems integrators An individual or organization that builds systems from a variety of diverse components. With increasing complexity of technology, more customers want complete solutions to information problems, requiring hardware, software and networking expertise in a multivendor environment. are increasingly under pressure to offer solutions-oriented bundles that encompass a customer data management solution to reduce the time, cost and risk associated with these expensive implementations. "Companies initiate CRM strategies for one primary reason--to establish and maintain valuable, one-to-one one-to-one adj. 1. Allowing the pairing of each member of a class uniquely with a member of another class. 2. Mathematics relationships with their customers," said Geof Rochester, vice president of marketing, Naviant Technology Solutions. "Without a solid customer data management solution, true closed-loop marketing is nearly impossible. Pure.View is an excellent integrated solution that enables us to address the complete customer data management issue, which enhances the value of our solution to our customers." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Kevin Haas, senior CRM consultant with Braun Consulting, "The development of a customer data management solution is a natural evolution as CRM continues to grow as an important business strategy. With Pure.View, Carleton has answered the customer data management problem. Pure.View enables organizations to build an accurate view of their customers, which makes CRM implementation faster, less costly and far more successful." Carleton's Pure.View is the only integrated solution on the market that addresses the business-critical customer data management issue. With a proven success record, Carleton is committing more resources to expand its partner channels to provide broader support to customers and achieve faster growth. "Without the ability to provide a complete, accurate profile of each customer relationship, expensive, time-intensive CRM initiatives are at substantial risk of failure. By developing a full range of alliance partner programs, Carleton is able to work with world class systems integrators and solution providers to solve the critical challenge of effectively managing customer data for successful closed-loop marketing," said Leslie Kain, Carleton's vice president of business development. "We recognize the importance of the indirect channel to make Pure.View a success," said Travis Richardson, Carleton's vice president of marketing and chief technology officer. "We are committed to delivering best-of-breed programs that will enable our partners to implement customer-focused solutions more quickly and at much less risk." Pure.View's alliance programs encompass the full spectrum of referral, value-added reseller A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. (VAR), original equipment manufacturer (OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and ) and marketing alliances. Terms and benefits of the programs adapt flexibly to each partner's business model and level of engagement to ensure maximum success for the partner. Carleton's Pure.View partner programs include: -- Pure.Partner, which enables partners to bundle or embed em·bed also im·bed v. em·bed·ded, em·bed·ding, em·beds v.tr. 1. To fix firmly in a surrounding mass: embed a post in concrete; fossils embedded in shale. Pure.View into their own solutions (OEM model), reducing cost and extending the value of the solution. -- Pure.Advantage, through which partners resell re·sell tr.v. re·sold , re·sell·ing, re·sells 1. To sell again. 2. To sell (a product or service) to the public or to an end user, especially as an authorized dealer. Pure.View as an option or add-on A purchase of additional goods before payment is made for goods already purchased. An add-on may be covered by a clause in an installment payment contract that allows the seller to hold a security interest in the earlier goods until full payment is made on the later goods. to their own solutions (value-added reseller model), thereby reducing implementation time and enhancing the scope of their business. Standard components of Carleton's partner programs are training, marketing, sales and technical support. -- Pure.Alliance, which allows partners to recommend Pure.View to their customers, ensuring data needs are met and providing the infrastructure for quality and risk control in their solutions. Carleton also offers marketing alliances for companies with complementary businesses and markets. Carleton works proactively with each partner to ensure success and to optimize optimize - optimisation the value of Pure.View to the partner's business. Standard components of Carleton's Pure.View partner programs are training, marketing, sales and technical support. About Carleton Headquartered in Minnetonka, Minn., Carleton is a leader in customer data management solutions for customer relationship management and related analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. applications. Carleton Pure.View enables organizations to integrate and deliver customer data from across the enterprise for use in decision support systems and new front-office applications. Pure.View's Active Customer Data Management(TM) architecture provides the full range of customer data transformation, integration, and cleansing capabilities in an integrated, cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. solution. With Pure.View, organizations benefit by delivering their sales and marketing applications faster with higher quality customer data. Pure data Pure results All brand names and products are trademarks or registered trademarks of their respective companies. NOTE TO EDITORS: The product names Pure.View(R), Pure.Partner, Pure.Advantage, and Pure.Alliance referred to in this news release contain a bullet between Pure and View/Partner/Advantage/Alliance. This symbol may not appear properly in some systems. |
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