Carleton "Pure-Advantage" Program Targets System Integrators as Business Partners.

EDEN PRAIRIE, Minn.--(BUSINESS WIRE)--Aug. 5, 1998--

Partner Program Enables System Integrators to Improve Customer

Satisfaction in Data Warehouse and Application Conversion Projects

Carleton (NASDAQ:CARL) today announced the creation of its Pure-Advantage(tm) partner program aimed at helping system integrators improve customer satisfaction in large-scale data warehousing and application conversion projects. Carleton provides data integration products and services that enable rapid deployment of business-critical applications, including data warehouses and packaged applications. Through the Pure-Advantage partner program, Carleton offers system integrators preferential service and support options designed to help reduce implementation times and address staffing challenges that impede their ability to meet customer expectations. The Pure-Advantage partner program reinforces Carleton's commitment to be the preferred provider of data integration solutions for business-critical data warehousing and application conversion projects.

Recent reports from The Wall Street Journal and industry analysts, Gartner Group, indicate high levels of customer dissatisfaction with the long project schedules and increasing costs in the implementation of data warehouse projects and packaged applications, such as those from SAP, Baan, Oracle, and PeopleSoft. System integrators are feeling the impact of this dissatisfaction and looking for cost-effective ways to reduce the time required for these major projects. Carleton's Pure-Advantage partner program is designed to provide system integrators with access to evaluation tools, specialized support and implementation services to reduce time-to-market and overall project costs for these large-scale data integration projects.

"CSC and Carleton work closely together to reduce the time and cost of data conversion projects supporting implementation of our Vantage One and Track 2000 applications. Carleton has demonstrated exceptional ability to work with us as a partner resulting in significant benefits to our customers," said Joe Jensen, senior vice president, solutions marketing, CSC's Financial Services Group. "The Pure-Advantage partners program further demonstrates Carleton's commitment to deliver value to their partners as well as their customers."

"Vendor support is a key factor in our ability to successfully deliver large-scale data warehouse projects. Carleton's support for KPMG on recent projects has been very good, enabling us to focus on serving our customers," said Laura McNulty, director of marketing for KPMG's Data Warehousing Practice. "The formation of the Pure-Advantage partners program proves that Carleton is listening to the needs of their system integration partners."

"Carleton's job is to deliver significant value to its customers by reducing the time, cost and risk involved in business-critical data integration projects, such as data warehousing and application conversion. Many of these projects involve system integrators facing significant technical challenges under very tight time frames," said Travis Richardson, Carleton's vice president of marketing. "Our goal is to become the preferred provider of data integration solutions for these projects by providing unmatched service and support to our system integration partners enabling them to deliver the value expected by their customers."

System integrators interested in more information regarding Carleton's Pure-Advantage partners program should contact Julie Steen, director, business development, by phone at 612.828.0771 or by e-mail at [e-mail]. Additional information is also contained on Carleton's web site at www.carleton.com.

About Carleton

Carleton provides data integration solutions for business-critical applications, such as data warehousing and application conversions. The company markets its products and services to Fortune 1000 clients in industries such as financial services, insurance, health care and manufacturing. Headquartered in Eden Prairie, Minnesota, Carleton distributes its technology and consulting services through direct sales and channel partners worldwide. For more information, call 800-328-3998, send e-mail to: [e-mail], or visit Carleton's Web site at http://www.carleton.com. Pure data Pure results

All brand and product names are trademarks or registered trademarks of Carleton Corporation.

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