Carleton's Pure.View Addresses Customer Data Management Challenges in Telecommunications.

MINNETONKA, Minn.--(BUSINESS WIRE)--August 3, 1999--

Carleton Corp. (Nasdaq:CARL) today introduced its Pure.View(TM) customer data management solution for the telecommunications industry to address the growing need for enterprise customer information required for customer-focused business initiatives.

As competitive pressures increase in the telecommunications industry, organizations are turning to customer relationship management (CRM) initiatives, such as one-to-one marketing, integrated customer care and convergent billing, to better understand and service individual customer needs and preferences. Integrating diverse customer data into a singular view of individual customers, households, and their relationships with the organization is a critical success factor in the implementation of these CRM initiatives.

"We recognize the unique requirements of telecommunications service providers for effective CRM programs," says Travis Richardson, Carleton's vice president of marketing and chief technical officer. "Providers generally manage customer information in multiple, fragmented systems that are designed to support specific product lines or various organizational functions. Pure.View automates the integration of this customer information into a complete, accurate customer database that improves the effectiveness of marketing programs and speeds deployment of new call center and convergence billing solutions."

Pure.View delivers the integrated customer view that telecommunications service providers require for effective marketing applications, such as cross-selling, churn management, customer profitability, and campaign management. In addition, Pure.View enables the deployment and integration of next generation customer care solutions, such as Clarify, Siebel, and Vantive, and convergent billing solutions, such as Kenan, Saville, and Cable Data Systems. By automating the customer data integration process, Pure.View delivers high-quality results while reducing the time, cost and risk typically associated with CRM implementations.

"With the movement toward convergence, deregulation, and new competitive pressures in the telecommunications industry, CRM has become the top priority of carriers," says Lawrence Handen of PriceWaterhouseCoopers. "Specialized products like Carleton's Pure.View are critical to delivering accurate, integrated customer data, which is necessary for a successful implementation."

About Carleton

Headquartered in Minnetonka, Minn., Carleton is a leader in customer data management solutions for customer relationship management and related analytical applications. Carleton Pure.View enables organizations to integrate and deliver customer data from across the enterprise for use in decision support systems and new front-office applications. Pure.View's Active Customer Data Management(TM) architecture provides the full range of customer data transformation, integration, and cleansing capabilities in an integrated, cost-effective solution. With Pure.View, organizations benefit by delivering their sales and marketing applications faster with higher quality customer data.

Pure data Pure results

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NOTE TO EDITORS: The product name Pure.View(R) referred to in this news release contains a bullet between Pure and View. This symbol may not appear properly in some systems.