Carla Hendra, President, OgilvyOne North America/Co-CEO Ogilvy North America, Joins Unica Board of Directors.Pioneer of Digital Marketing Lends Expertise and Insight WALTHAM, Mass. -- Unica[R] Corporation (Nasdaq: UNCA UNCA University of North Carolina at Asheville UNCA United Nations Correspondents Association ), a global provider of enterprise marketing management (EMM (Expanded Memory Manager) Starting with 386-based PCs, an EMM is software that converts extended memory (beyond one megabyte) into EMS memory, the first technique used to increase memory in the PC. ) solutions, today announced that Carla Hendra, president, OgilvyOne North America/Co-CEO Ogilvy North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. (NA), was elected a Unica director at its annual meeting of stockholders, replacing John Landry, who did not seek re-election to the board of directors at Unica's 2007 annual stockholders' meeting. Hendra, a pioneer of digital marketing, joined Ogilvy in 1996 as executive group director, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Direct/Interactive globally. In 1998, she was named president of OgilvyOne and OgilvyInteractive. She manages Ogilvy NA's interactive, direct, database, loyalty and emerging technology marketing services for brands such as IBM, American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Yahoo!, Cisco, SAP, Ameritrade, Unilever, Allstate, Wyeth and Six Flags For the national flags of Texas, see . Six Flags (NYSE: SIX) is the world's largest chain of amusement parks and theme parks and is headquartered in New York City. There are 20 such parks run by Six Flags. . Hendra, who was named "Advertising Woman of the Year" by the Advertising Women of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of in 2005, is a member of the board of the Direct Marketing Association and the 4A's board of directors. Prior to joining Ogilvy, Hendra was executive vice president of Grey Direct and also served as general manager of Barry Blau & Partners. She earned her BA in history of the arts from the University of Chicago. "Unica has had tremendous impact on the world of marketing with its market-leading EMM solutions. EMM enables marketers to deliver integrated brand experiences, leveraging the power of digital media and delivers new levels of accountability," said Hendra. "I am pleased to participate on the board to help guide the company's continued growth and vision." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Unica CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Chairman Yuchun Lee, "Carla is a tremendous addition to our board. With her business acumen, creative vision and intimate knowledge of the needs of marketers and their agency partners, she will be able to contribute to all aspects of our business." Lee added, "She is a perfect complement to the other successful business leaders on our board." Unica's board also accepted the resignation of Michael Balmuth who resigned as a director of the company in order to devote full attention to his venture fund, Mainspring Capital Partners. In connection with Balmuth's resignation, the board approved a reduction in the number of its directors from eight to seven. Yuchun Lee commented, "Michael Balmuth and John Landry have been active and committed board members, contributing to Unica's growth over many years. In fact, Michael was one of Unica's first outside investors, and I am especially grateful for his belief in us when we were still a small, privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. ." Lee continued, "I and the rest of the Unica board thank Michael and John for their services and wish them continued success in their new endeavors." About Unica Unica[R] Corporation (NASDAQ: UNCA) delivers the most comprehensive enterprise marketing management (EMM) suite on the market today. Its Affinium[R] software suite uniquely enables marketers to analyze and act on customer cross-channel behavior easily and efficiently. Unica's enterprise-level web analytics solution, Affinium NetInsight The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. [TM], offers the industry's most user-friendly, intuitive graphical reporting and exploration capabilities. When used in conjunction with other EMM modules, NetInsight allows marketers to integrate online and offline behavior tracking and analysis and improve campaign targeting and customer segmentation across multiple channels to truly optimize marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). . Focused exclusively on the needs of marketers, Unica's Affinium software streamlines the entire marketing process from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Unica's EMM solution delivers: web and customer analytics, demand generation, and marketing resource management. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution. Founded in 1992, Unica is headquartered in Waltham, Massachusetts One of the early centers of the Industrial Revolution in northern America, Waltham is a city in Middlesex County, Massachusetts, United States. The population was 59,226 at the 2000 census. , with additional offices in the US, Australia, France, Germany, India, Singapore, Spain, and the UK. For more information, visit www.unica.com. Unica sponsors The Marketers' Consortium, an online community exclusively for marketing executives. Covering the critical challenges senior marketers face today, The Marketers' Consortium's notable moderators include: Don Peppers, Peppers and Rogers Group The Rogers Group is a Mauritius-based conglomerate. The Group has a portfolio with interests in sectors such as aviation and tourism, logistics, financial services, distribution and industrials. The Group employs almost 3,000 people. ; Elana Anderson, Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes or spend less time executing its marketing programs; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements. |
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