Carl Icahn's Biographer Reveals Icahn's Marketing Sucks...And He Plans It That Way!WHITE PLAINS, N.Y. -- Carl Icahn is widely viewed as a financial genius, but his real masterstroke mas·ter·stroke n. An achievement or action revealing consummate skill or mastery: a masterstroke of diplomacy. See Synonyms at feat1. comes in his marketing. It sucks...and that's exactly how he wants it. Just whisper his name and CEOs shudder. Why? Carl has established the image as the baddest, meanest, toughest dude in town. The fact is, the man is a softie Short for "Microsoftie," a person who works for Microsoft. with a genuine sense of humor Noun 1. sense of humor - the trait of appreciating (and being able to express) the humorous; "she didn't appreciate my humor"; "you can't survive in the army without a sense of humor" sense of humour, humor, humour and a love of old practical jokes. Does he want anyone beyond the doors of his private kingdom to know that? Of course not. He wants them to fear him. And they do. He is successful in part because his reputation - one he has crafted carefully - often precedes him. While everyone else wants to be seen as fair and nice and a genuine hero/heroine, Carl wants to be seen as "the villain." You may not love villains but CEOs are inclined to pay or pacify them so they'll go away. And Carl, whose marketing sucks so badly it's brilliant, always goes away richer. Image Consultant and Marketing Expert Mark Stevens, author of "Your Marketing Sucks" and of "King Icahn: Diary of a Mad Capitalist" has plenty to say about Carl. "King Icahn" was written several years ago, but Mark spent many hours with Carl both for the book content and socially. Since Carl has been in the news, the value of the remaining books available (since it is no longer in print) was selling for as much as $600 back in September 2005 - when Carl first met with Time Warner's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . That's because there is very little written about Carl and the public is curious. Never before has anyone been so feared in the corporate world. When Carl comes knocking, he plays for keeps. Remember that. If you would like some insight into how the man ticks - Mark Stevens, CEO of global marketing firm Marks Stevens & Company (MSCO MSCO Military Sealift Command Office MSCO Modeling and Simulation Coordination Office ), is available for interviews. About Mark Stevens - www.msco.com and www.yourmarketingsucks.com CEO of MSCO, a global marketing firm specializing in strategy and integrated marketing solutions. Advisor to CEO's of privately-owned and public companies. Clients include Guardian Life Insurance, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Intrawest, Storage USA, MONY MONY Mutual of New York (Insurance - Syracuse, NY) Group, American Express, Giorgio Armani, Intuit, Hobbs Inc., Glen Gate Company and Antares Real Estate. Author of Best Selling Books: Your Management Sucks (Random House/April'06), Your Marketing Sucks; Extreme Management: What They Teach At Harvard's Advanced Management Program; King Icahn: The Biography of a Renegade Capitalist; The Big Eight: An Inside View of America's Most Powerful Accounting Firms (and the sequel, The Big Six). Stevens has been cited in Forbes, The New York Times, The New York Times, The Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers. Wall Street Journal, Dow Jones, Reuters, USA TODAY, CBS Marketwatch.com, Businessweek.com, WSJ.com, Time, Westchester Business Journal, Newsday, the Journal News, Bloomberg Press, and Investment News. He has been a guest on National Public Radio's Morning Edition with Scott Horsley, National CBS-TV Evening News with Trish Regan, CBS Marketwatch TV with Ed Crane, Bloomberg on the Ball with Jerry Azar, Fox News Radio, The Today Show, Fox's The Big Story with John Gibson, Bloomberg TV's Small Business Report, and the WCBS WCBS Wireline Core-Barrel Sampling WCBS West Coast Business Systems and Supplies, Inc. (Palm Desert, CA) Radio Business Report with Joe Connolly. |
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