Caring Products International Inc. Announces Operating Results for the Three-Month Period Ended June 30, 1997.

SEATTLE--(BUSINESS WIRE)--Sept. 10, 1997--CARING PRODUCTS INTERNATIONAL INC. (OTCBB: CGPD)(VSE: CRP) today announced its operating results for the three-month period ending June 30, 1997. Revenues grew to US$818,403, an increase of 91% over the same period in 1996. The Company's gross margins improved dramatically from (US$18,769) for the same period last year to US$432,932, in the period ending June 30, 1997. Selling, General and Administrative expenses were US$852,695 resulting in an operating loss of US$419,764 for the period. This was lower than the preceding year. The Company's net loss decreased from US$687,650 to US$623,509, an improvement of 9.3%. Net loss per share was US$0.15 per share compared to US$0.18 per share.

Total assets for the period grew to US$7,222,934. As a result, working capital decreased to US$1,184,548. Total liabilities increased by 30% to US$5,587,649 for the three month period. Shareholder's equity decreased to US$1,635,285 from US$2,095,202.

Commenting on the first quarter results, Mr. William H.W. Atkinson, Chief Executive Officer of Caring Products International Inc. stated, "Other than our 91% increase in revenue due principally to strong reorders for Rejoice(R) at the retail level, the most significant result for the quarter was our dramatic improvement in our gross margins. Considerable time has been spent by management in securing reliable low cost manufacturing for our Rejoice(R) pants. This quarter showed the results of our efforts to subcontract our pant production in Mexico. During the quarter, we also reduced our liner conversion costs by 11%. As sales volumes continue to grow, our ability to control all production and distribution costs is now greatly enhanced."

Mr. Atkinson further stated, "Rejoice(R) continues its penetration of the retail drug industry in the Unites States and Canada. From its first shipment of 300 stores in September, 1995, Rejoice(R) can now be found in over 6,000 stores continent wide. Our next goal is to reach 10,000 stores by the end of our fiscal year."

The Company is pleased to announce the appointment of Ms. Sandra Sternoff as Chief Financial Officer of the Company. Ms. Sternoff spent ten years in public accounting and also brings considerable experience with emerging companies including being C.F.O. with Starbucks Coffee Company (NASDAQ/NNM: SBUX).

The Company also announces the appointment of Dr. Herbert Sohn to its Board of Directors. Dr. Sohn serves as Medical Director of Caring Products Medical Advisory Board. As a prominent surgeon in urology as well as being an attorney, Dr. Sohn brings tremendous acumen and experience to the Company's efforts in the U.S. healthcare markets.

The Company will file shortly its SBII Registration Statement with the Securities and Exchange Commission. The Company expects to complete its previously announced public offering in the Fall of 1997.

CARING PRODUCTS INTERNATIONAL INC. (CPI), manufactures and markets technically advanced bladder control products, providing maximum cost savings and performance benefits to home consumers, healthcare institutions, retailers and distributors. The total market for incontinence products in North America is approaching $2 billion annually and is expecting significant growth due to an aging population and the increase in diseases which contribute to bladder control problems. It is estimated that 15 to 20 million North Americans presently experience bladder control problems. -0-

This release and others are available on the L.G. Zangani, Inc. Public

Relations website at "www.zangani.com".

CONTACT: WILLIAM H.W. ATKINSON, [phone]

LEONARDO ZANGANI, [phone]