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Caribou Coffee Successfully Launches Free Wireless Offering With Wandering WiFi.


Customer's Wi-Fi Usage Quadruples in One Month with More Than 340 Stores Live

ATLANTA -- Wandering WiFi, a wireless technology solutions provider, announced today that Caribou Coffee Caribou Coffee is a specialty coffee retailer, the second largest in the U.S.[2] Caribou concentrates on selling gourmet coffees, teas, and bakery goods in over 464 coffeehouses in 18 states.  has had phenomenal success implementing its wireless fidelity See Wi-Fi.  (Wi-Fi) service as a free amenity a·men·i·ty  
n. pl. a·men·i·ties
1. The quality of being pleasant or attractive; agreeableness.

2. Something that contributes to physical or material comfort.

3.
 to customers nationwide. In just one month, Caribou's Wi-Fi customer usage has increased from approximately 20,000 to over 90,000 log-ins per month.

"Offering a secure, reliable service was Caribou's primary focus in developing this offering for its customers. Many cafes and coffee shops offer wireless hotspots, but very few invest in the security and offer such a high-level of technical support and customer service," said John Marshall, president of Wandering WiFi. "Caribou Caribou, town, United States
Caribou (kâr`ĭb), town (1990 pop. 9,415), Aroostook co., NE Maine, on the Aroostook River; inc. 1859.
 did extensive research on its loyal customer base to find out what customers wanted and needed to make their lives easier. Caribou has set a new standard that will, no doubt, be followed; but focusing so intensively on the needs of its customers is what makes Caribou Coffee a leader in the industry and sets it apart."

With over 400 locations nationwide, Caribou Coffee is the second largest, company-owned, gourmet coffeehouse operator in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . More than 340 of the Caribou locations are live with the Wi-Fi service, featuring a Caribou Coffee branded network page where customers can register and opt-in to receive coupons and premium items from Caribou Coffee. Currently, Caribou is offering free Wi-Fi during the first hour, and then customers are asked to make a minimum $1.50 purchase to receive a code to access additional time.

"We have been tremendously pleased with the feedback we've received from customers. The dramatic increase in customer usage speaks to how well-received the service has been to date, and we expect it will continue to rise," said Michael J. Coles, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  for Caribou Coffee. "Caribou Coffee is committed to staying in touch with our customers' needs and will use the branded service as a source of constant feedback. We are proud to offer our customers the very best product, whether it's coffee or Wi-Fi, and we will continue to raise the bar in customer service."

About Wandering WiFi

Wandering WiFi is one of the leading wireless local area network (WLAN See wireless LAN.

WLAN - wireless local area network
) solutions providers in the United States. Headquartered in Atlanta, the company deploys customized wireless solutions for over 500 customers across the country, including airports, cafes, hotels, condos and resorts, retail outlets retail outlet npunto de venta

retail outlet npoint m de vente

retail outlet retail n
, and corporate offices. Wandering WiFi's strategy is to provide its customers with turn-key solutions which include hardware, industry-leading software, technical support and unique customer experiences. Wandering WiFi was founded "by wanderers, for wanderers." For more information, please visit www.wanderingwifi.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 14, 2006
Words:437
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