Caribou Coffee Pledges $100,000 to Children of Tsunami Disaster; Caribou Partners with Coffee Kids to Keep Donations Rolling in One Month after Tsunami Hits.MINNEAPOLIS -- Caribou Coffee Caribou Coffee is a specialty coffee retailer, the second largest in the U.S.[2] Caribou concentrates on selling gourmet coffees, teas, and bakery goods in over 464 coffeehouses in 18 states. Company has pledged to donate a minimum of $100,000 to the Coffee Kids "Sumatra Relief Fund" on the one-month anniversary of the tsunami disaster. The donation will directly benefit child victims of the devastated dev·as·tate tr.v. dev·as·tat·ed, dev·as·tat·ing, dev·as·tates 1. To lay waste; destroy. 2. To overwhelm; confound; stun: was devastated by the rude remark. coffee-growing region of Aceh in Sumatra. One hundred percent of funds contributed will be used for buying food and clothing and rebuilding community structures. Caribou Coffee is timing their effort one month after the disaster to help drive home the point that donations are still needed after the initial outpouring of assistance. On Wednesday, January 26, Caribou Caribou, town, United States Caribou (kâr`ĭb  ), town (1990 pop. 9,415), Aroostook co., NE Maine, on the Aroostook River; inc. 1859. will donate $1 of every cup of Sumatra coffee and every bag of Sumatra beans sold. All 300 Caribou coffeehouses will brew only Sumatra and Sumatra Decaf as their Coffee of the Day. Caribou has guaranteed a contribution of $100,000; however any dollars that exceed that amount will also be donated. Proceeds from Internet sales of Caribou Coffee's Sumatra coffee will also go toward the donation efforts. Visit Caribou online at www.cariboucoffee.com. "We have chosen to partner with Coffee Kids due to the tremendous impact that this natural disaster has had on the children of Sumatra and the rest of the region," said Caribou CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Michael J. Coles. "This is consistent with the goals of our charitable foundation, Caribou for Kids. Everyone at Caribou is compelled to give back to a region of the coffee-growing industry that has been so good to us. Some of the best coffee we have comes from the hard-struck area. We feel as if our friends and colleagues have been impacted by this natural disaster." Coffee Kids founder Bill Fishbein said, "The response from Caribou and other companies to this tragedy has renewed my faith in the human spirit. We are all horrified hor·ri·fy tr.v. hor·ri·fied, hor·ri·fy·ing, hor·ri·fies 1. To cause to feel horror. See Synonyms at dismay. 2. To cause unpleasant surprise to; shock. at the extent of the disaster caused by the recent earthquake and tsunami. Coffee-farming families in Aceh Province in Sumatra are working feverishly to address the serious problems they face. Coffee Kids considers it an honor and a privilege to be able to act, even in a small way, as a means for so many individuals and businesses who would like to direct their contributions to the coffee-farming families in Aceh." About Caribou Coffee Minneapolis-based Caribou Coffee Company is the second largest non-franchised coffee house chain in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. with 300 stores in 12 states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). . Caribou Coffee opened its first store in December 1992 in Minneapolis. Today, 4,000 people work for Caribou. About Coffee Kids Coffee Kids is an international non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. established to improve the quality of life for children and families who live in coffee-growing communities around the world. Coffee Kids has formed a partnership with ForesTrade to provide much needed disaster relief services to Sumatra's coffee-growing region of Aceh. |
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