Cargill. (At Closing News).

Cargill, Minneapolis, introduces a new brand strategy -- under the theme, "There's a new Cargill taking shape" -- focused on helping farm and food customers succeed. A new corporate identity, or logo, also is launched to symbolize the change. The new strategy and identity will utilize the company's breadth of knowledge and expertise across the food system to help customers adapt to changing consumer needs and bring food processing and product innovations to the market. The new logo reflects Cargill's history while projecting a more approachable, forward-looking company.