Cargill Selects Martin/Williams as Agency of Record for Corporate Advertising Campaign.MINNEAPOLIS--(BUSINESS WIRE)--July 22, 1998--Cargill, a global, privately-owned company headquartered in Minneapolis, Minn., has selected Martin/Williams Advertising as its new agency of record for corporate advertising, the agency announced today. Martin/Williams will work with Cargill to create a corporate advertising campaign designed to develop and strengthen its corporate identity. "Our marketplace is changing from a business environment characterized by arm's length transactions Arm's Length Transaction A transaction in which the buyers and sellers of a product act independently of each other and have no relationship to each other. Notes: Such a transaction is absent of any pressure sales tactics or relationships among the various parties. to one where long-term strategic business relationships will become a key factor in business success. It is necessary that the people important to our business success know us and trust us," said Robbin Johnson, corporate vice president of public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. for Cargill. "We chose Martin/Williams because it has the resources to understand and articulate our vision in a meaningful and creative way to our diverse group of stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. ," said Johnson. Dave Floren, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Martin/Williams Advertising, said, "The agency will begin work immediately with comprehensive research and account planning "Account Planning is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts. that will guide the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. advertising efforts." "This is a tremendous opportunity for us," Floren said. "Helping a global company as successful as Cargill build its corporate identity is a challenge that comes along once in an agency's lifetime." Cargill, based in Minneapolis, Minn., is an international marketer, processor and distributor of agricultural, food, financial and industrial products with some 80,600 employees in more than 1,000 locations in 65 countries and with business activities in 130 more. Martin/Williams Advertising is part of Martin/Williams Inc., a $240 million Minneapolis-based full service communications agency. Other operating units of Martin/Williams Inc. include Creo International, international and cross-cultural communications; FAME, retail image management; The Edison Group, graphic design and collateral; Karwoski & Courage, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most ; and Option One, sales promotion and direct marketing.
CONTACT: Martin/Williams
Dave Floren, (612) 342-9600
dfloren@martinwilliams.com
or
Cargill
Peggy Weller, (612) 742-6608
peggy_weller@cargill.com
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