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Cargill Meat Solutions Expands Deployment of SignalDemand's Pricing and Promotion Solution and Signs Five-Year Extension.


SignalDemand Pricing Solution Reduces Price Volatility for One of the Nation's Largest Meat Processors

WICHITA, Kan. & SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- SignalDemand, a leading provider of Pricing and Promotion Optimization optimization

Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics.
 solutions for food and consumer goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 manufacturers, announced today a significant long-term agreement with Cargill Meat Solutions Cargill Meat Solutions is one of the numerous platforms of Cargill Incorporated. The corporate office is located in Wichita, Kansas. The meat products included in operation are pork, turkey, beef, further processing and case ready. . Utilizing SignalDemand software over the last 2 years has enabled Cargill Meat Solutions to better understand and react to market dynamics. Providing better market insights has created value for Cargill and its customers, which led to the broader deployment of the SignalDemand Price and Promotion Suite and a five-year extension of the term license.

"SignalDemand has allowed Cargill Meat Solutions to reduce price volatility for our customers and has improved our performance. The solution is an integral part of our day-to-day decision making that helps us match supply, costs and demand," said Bill Rupp, President of Cargill Beef. "The SignalDemand solution enables us to predict the impact of pricing decisions and helps us understand the volatile beef market so we can provide fair and consistent pricing to our customers. The SignalDemand team is completely focused on creating value for Cargill and its customers, and that is a key reason we are willing to re-commit to this long term relationship."

SignalDemand's capabilities enable food and consumer goods manufacturers to:

* Strengthen the partnership with their customers through fair and consistent pricing.

* Factor supply constraints CONSTRAINTS - A language for solving constraints using value inference.

["CONSTRAINTS: A Language for Expressing Almost-Hierarchical Descriptions", G.J. Sussman et al, Artif Intell 14(1):1-39 (Aug 1980)].
 and associated costs into pricing decisions.

* Institutionalize in·sti·tu·tion·a·lize
v.
To place a person in the care of an institution, especially one providing care for the disabled or mentally ill.



in
 their pricing practices throughout their sales organization by moving from intuition-based quoting to a repeatable pricing process based on rules and science.

* Be more proactive in driving future retail ad-feature sales through price and product recommendations - helping both parties improve revenues, margin and the customer experience.

* Quote customized pricing solutions for every product every day, confident that each price and/or trade promotion is fair.

* Manage risk with forward pricing Forward pricing

Practice mandated by the SEC that open-end investment companies establish all incoming buy and sell orders on the next net asset valuation of fund shares.


forward pricing 
.

Michael Neal, President and Chief Executive officer of SignalDemand added, "We are very excited to extend our relationship with Cargill Meat Solutions and help them achieve additional value. This long-term commitment validates the significant benefits we provide to our customers. We look forward to delivering even more value to Cargill Meat Solutions."

About Cargill Meat Solutions Corporation

Based in Wichita, KS, Cargill Meat Solutions is a leading producer, marketer and distributor of unbranded meats. It is a subsidiary of Minneapolis-based Cargill. Cargill is an international provider of food, agriculture, and risk management products and services. With 105,000 employees in 59 countries, Cargill is committed to using its knowledge and experience to collaborate with customers to help them succeed. Additional information concerning Cargill Meat Solutions is available at www.excelmeats.com.

About SignalDemand

SignalDemand's solutions help manufacturers fine-tune demand and supply, leading to dramatic improvement in their financial performance. Commodity food processors and branded consumer goods manufacturers use SignalDemand to optimize optimize - optimisation  a wide range of pricing and promotion decisions while understanding the impact on supply costs and inventory. SignalDemand uses patent pending econometric models Econometric models are used by economists to find standard relationships among aspects of the macroeconomy and use those relationships to predict the effects of certain events (like government policies) on inflation, unemployment, growth, etc. , optimization algorithms and activity-based costing In a business organization, Activity-based costing (ABC) is a method of allocating costs to products and services. It is generally used as a tool for planning and control. This is a necessary tool for doing value chain analysis.  techniques. Customers include Cargill Meat Solutions, National Frozen Foods, Rich Products, and Ventura Foods. To learn more or to request information, visit www.signaldemand.com.
COPYRIGHT 2007 Business Wire
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 2, 2007
Words:517
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