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Careers: FOLLOW IN MY FOOTSTEPS.


Kate Swann Kate Swann

Kate Swann is Chief Executive of WH Smith. She started her career at Tesco Plc as a Marketing Executive, before moving on to positions at Homepride Foods, Coca Cola Schweppes and Dixons Stores Group.
, 35, is the most powerful woman in the Sainsbury's group. As managing director of Sainsbury's Homebase HomeBase was a home improvement warehouse chain in the Western United States based in Irvine, California. History
Robert J. McNulty and George Handgis founded the chain as a warehouse club called the HomeClub
 DIY DIY
abbr.
do-it-yourself


DIY or d.i.y. Brit, Austral & NZ do-it-yourself
DIY
abbr DIY
do it yourself a DIY shop/job.
 chain, her enthusiasm and flair have increased turnover by half a billion pounds a year. Kate n. 1. (Zool.) The brambling finch.  lives near Stansted airport with her husband Michael, who works part-time to bring up their four-year-old daughter

1981

From 16 to 18, I had a summer job at a holiday camp in Great Yarmouth
There are other places named Yarmouth.


Coordinates:

Great Yarmouth, often known to locals simply as Yarmouth, is an English coastal town in the county of Norfolk.
. I also worked in a shop on Saturdays, as a waitress on Sundays, and had a job one night a week in a greengrocer's. I had a good balance of the real world and studies.

1983

After A-levels, I went to Bradford University and did a business management degree. I first became interested in business in the sixth form, when I organised the tickets and advertising for a school play and really enjoyed it.

1986

I was chosen to join Tesco as a graduate trainee. I was thrilled thrill  
v. thrilled, thrill·ing, thrills

v.tr.
1. To cause to feel a sudden intense sensation; excite greatly.

2. To give great pleasure to; delight. See Synonyms at enrapture.
 and earned pounds 8,500 a year, which seemed a lot in those days. I did time in marketing, accounts and buying, as well as in-store, on a fish counter and in the warehouse. By the time I left my salary was pounds 12,000.

1988

I joined Homepride Foods, the makers of flour flour, finely ground, usually sifted, meal of grain, such as wheat, rye, corn, rice, or buckwheat. Flour is also made from potatoes, peas, beans, peanuts, etc. Usually it refers to the finely ground and bolted (i.e. , sauces, and so on. I had enjoyed the marketing at Tesco and wanted to move into a manufacturing market and learn about brand management. I worked on recipes, development, packet design, advertising, promotions, pricing and distribution, earning about pounds 20,000.

1992

I was approached by a headhunter headhunter A popular term for a person–or employment agency who recruits physicians, upper echelon executives or other professionals, matching potential employees with employers  who offered me a job as a marketing manager for Coca-Cola & Schweppes. I introduced the plastic screw-top bottles, which are everywhere now. I moved up to became general manager for all carbonates, and looked after Coca-Cola, Fanta, Lilt, Sprite and Sunkist. I was earning pounds 40,000. Not bad at 26.

1993

I moved back into retail and went to work as group marketing controller for the Dixons group. It was interesting to try a whole new market - electrical goods - and Dixons is very fast- moving and keen to succeed. I was earning over pounds 50,000 a year.

1994

I got my first director's job and my salary went up to pounds 65,000. I was delighted. By the time I left Dixons, I was marketing director for Currys (part of the Dixons group).

1997 I joined Homebase. The company had never had a marketing director before and I liked the idea of starting something new and creating a new department from scratch.

1999

I was made managing director after two years with the company and my salary reached six figures. Turnover was just under a billion pounds when I joined and is now pounds 1.4 billion.

2000

I have lots more plans and we've opened some larger stores and expanded our range of products. The DIY market is changing and I want to transform a very functional market into something inspirational in·spi·ra·tion·al  
adj.
1. Of or relating to inspiration.

2. Providing or intended to convey inspiration.

3. Resulting from inspiration.
 and creative.
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Article Details
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Title Annotation:Features
Author:Sullivan, Edward; McArthur, Roshan
Publication:The Mirror (London, England)
Date:Jul 18, 2000
Words:495
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