CareerWorkStation, Inc. Partners With Be Free, Inc. to Add Performance Marketing to Its Overall Marketing Mix.

Business/Technology Editors

MARLBOROUGH, Mass.--November 13, 2000--

New Online Career Service Adopts Be Free's Proven Affiliate

Marketing Infrastructure & Services to Power Online Sales Channel as

Part of MyOnlineResume Launch

Be Free, Inc. (Nasdaq: BFRE), the leading provider of online marketing services, including affiliate marketing and personalization, today announced that it has partnered with CareerWorkStation, whose new market entry product, MyOnlineResume(TM), allows job seekers to easily create a personalized career web site to best market themselves to potential employers. Through this partnership, CareerWorkStation has developed and launched a performance-based affiliate marketing program powered by Be Free's full-service affiliate marketing solution.

Partners are paid a commission each time an affiliate generates a sale of CareerWorkStation's MyOnlineResume. A one year subscription for MyOnlineResume including MyCareerScope(TM) and MyCareerResources(TM) is available online for the special introductory price of $99.99. A fully enabled 30-day trial version of MyOnlineResume is also available to help drive traffic and demand.

MyOnlineResume is an e-services tool allowing job seekers to present themselves to potential employers through personal-resume web sites that can incorporate compelling rich-media content including text, visuals, voice and video. Any web site with working professionals or students as visitors would be ideal affiliate partners for CareerWorkStation, including career and professional development content sites, job listing and employment engines, and high-traffic portals among others.

Partnership inquiries from job boards, associations and other potential partners are welcome. CareerWorkStation provides its partners with a secure, turnkey version of the product that instantly generates incremental revenue and increased customer value and loyalty at no cost. In addition, CareerWorkStation provides its partners a generous commission. For more information about CareerWorkStation's affiliate program, email [e-mail].

"At CareerWorkStation, we wanted to increase awareness for our market entry product, MyOnlineResume, and increase sales while also reducing customer acquisition costs," said Darrell Batchelder, CEO of CareerWorkStation. "Be Free, with its proven technology, strong track record in building leading affiliate programs and its dominant market position in the affiliate marketing space, was the clear choice - a true partner to make these goals a reality and bring our company to new levels of success."

"The job market is booming, yet increased usage of online and e-mailed resumes has made it difficult for companies to pinpoint the qualified and interested candidates from within the tidal wave of electronic resumes pouring in the door," said Gordon Hoffstein, chairman and CEO of Be Free, Inc. "CareerWorkStation's unique online resume product gives job searchers a powerful tool for breaking through this clutter, and through the affiliate program consumers across the Web will be able to find and learn about MyOnlineResume right on the very content and community sites they visit each day."

About Affiliate Marketing

Performance-based affiliate marketing allows online marketers like CareerWorkStation to increase sales, drive traffic, generate qualified leads and extend brand reach through relationships with online selling partners - or affiliates. These performance marketing partners provide meaningful context for a marketer's link and allow the marketer to target consumers with particular interests, knowledge and spending habits, while paying only for the performance of their promotions. By paying only for results, marketers lower their customer acquisition costs and increase the power of their marketing budgets. Be Free offers a truly customer-focused approach to affiliate marketing, offering an entire suite of performance marketing services, from scaleable infrastructure and tracking technology, to industry knowledge and value added services.

CareerWorkStation: A Unique View of a Growing Market

CareerWorkStation is the first online career service to offer powerful, yet easy-to-use interactive e-services that allow users to more effectively connect to thousands of employment opportunities. CareerWorkStation's rich-media products empower individuals to present themselves in a unique way so that they will stand out from the millions of others who are vying for a limited number of open jobs. Based in San Jose, California, CareerWorkStation, Inc. is a privately held company. For more information, CareerWorkStation can be reached by phone at 408-282-0820, email at [e-mail], or on the Web at http://www.CareerWorkStation.com.

About Be Free, Inc. (Nasdaq: BFRE)

As a leading provider of hosted online marketing services, including affiliate marketing and personalization, Be Free helps companies successfully market online. By simply plugging into Be Free's marketing infrastructure, services and knowledge, online businesses can reach more people with the right offers across multiple channels. For more information about Be Free, its BFAST(sm) affiliate marketing service or its BSELECT(sm) personalized product and content recommendation service, visit http://www.befree.com.

Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and March 29, 2000.