CareerMosaic Kicks Off Millennium With Confident Message: Happy in a Career, Happy in Life; Merkley Newman Harty Campaign Puts Optimistic Spin On Recruitment Ads.Business Editors NEW YORK--(BUSINESS WIRE)--Dec. 28, 1999 CareerMosaic (www.careermosaic.com) will usher in the new millennium with its first comprehensive offline ad campaign starting January 2, targeting online career seekers with an optimistic and energetic new message: "Happy in a career. Happy in life." The campaign is part of an aggressive new CareerMosaic strategy the site will roll out in 2000. "Recruitment is one of the hottest issues for corporate America," said Bernard Hodes, president of CareerMosaic. "The ads are the first step of a campaign designed to take the entire industry to the next level." CareerMosaic was the first employment site on the Web, pioneering the online recruitment category, when it launched in July 1994. "We've seen a lot of 'out there' advertising in the dot-com category recently," said Parry Merkley, Partner/President, Merkley Newman Harty, which created the ads. "The only shock tactic in CareerMosaic's advertising is its genuine message. The campaign is based on a simple human insight - if you're happy in a career, you're happy in life." "The predominant theme in Internet recruitment advertising is lost dreams, dashed hopes and dysfunctional workplaces," said Bernard Hodes. "CareerMosaic's message shines through with a more universal and optimistic view of the role work plays in our lives." Instead of focusing on people at work, the advertising demonstrates how career and job satisfaction positively affects life. One execution depicts a couple locked in a kiss. The headline: "Pete found an engineering job on CareerMosaic.com. His wife is very happy with his new position." CareerMosaic plans to unveil a multi-million dollar print campaign scheduled to run during the month of January 2000, and is part of a larger, year-long advertising campaign which includes television that will be rolled out in the near future to drive traffic and foster site loyalty. Starting January 2, a series (4-6 print executions) of full-page, page dominant, and quarter page ads will appear in an array of newspapers including: New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times, Washington Post, Chicago Tribune, San Francisco Chronicle The San Francisco Chronicle was founded in 1865 as The Daily Dramatic Chronicle by teenage brothers Charles de Young and Michael H. de Young.[2] The paper grew along with San Francisco to become the largest circulation newspaper on the West Coast of the and The Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). . Additionally, the new advertising campaign does not include any of the company's online marketing efforts. About CareerMosaic CareerMosaic is the premier employment site on the Web, with nearly 5 million visitors each month, according to Nielsen/IPRO, the independent Internet site auditor. CareerMosaic is the recipient of numerous awards for ease of use, functionality, and design. It averages up to 455,000 job searches a day and records 50 million requests per month. With more than 100,000 job listings from tens of thousands of employers around the world and more than 140,000 current resumes to search and free resume-posting, CareerMosaic also offers online job fairs with immediate opportunities with top employers, career resources, and a special feature for college students. CareerMosaic was created and launched on the Web on July 4, 1994. It has a global reach, with individual sites in more than a dozen countries in North America, Europe, Asia, and Australia. It offers industry-specific sites, including accounting and finance, healthcare, human resources, insurance, sales and marketing, public sector and technology. About Merkley Newman Harty Merkley Newman Harty is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of the Omnicom Group, Inc. (NYSE NYSE See: New York Stock Exchange : OMC OMC Organisation Mondiale du Commerce (French: WTO) OMC Organización Mundial del Comercio (Spanish: World Trade Organization) OMC Organização Mundial do Comércio ), the world's largest advertising organization. Founded in 1993, Merkley Newman Harty has more than $270 million in billings and more than 180 employees in its New York headquarters. Clients include: American Museum of Natural History American Museum of Natural History, incorporated in New York City in 1869 to promote the study of natural science and related subjects. Buildings on its present site were opened in 1877. , BellSouth, BMW Motorcycles, CareerMosaic.com, Citigroup, Fila USA, Forbes, Forbes.com, JetBlue Airways, M&M/Mars, Mercedes-Benz USA, National Thoroughbred Racing Association The National Thoroughbred Racing Association (NTRA) is the main governing body of Thoroughbred horse racing in the United States. They are also the main governing body of the Breeders' Cup World Championships. , NeuVis Inc., Oxford Health Plans, Pitney Bowes, PSEG PSEG Public Service Enterprise Group , Travelers Insurance and Vanguard. MNH MNH Museum of Natural History MNH Mint Never-Hinged (philately) MNH Minimum Number of Hops also operates an Atlanta subsidiary called Bayless/Cronin, with $43 million in billings and 40 employees, and recently acquired Consumer Healthworks, a $38 million DTC DTC See: Depository Transfer Check DTC See: Depository Trust Company DTC See Depository Trust Company (DTC). healthcare agency with 30 employees. |
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