CareerMosaic Jumps to Number 2 Spot of Recruitment Websites; Increase in Market Share Attributed to Boost in Online and Offline Marketing Efforts.Business Editors NEW YORK--(BUSINESS WIRE)--Feb. 28, 2000 CareerMosaic (CareerMosaic.com), the first employment site on the Web, began the new year by posting record traffic levels and now ranks as the second most visited online recruitment site, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. independent research conducted by Media Metrix. The findings also report that CareerMosaic reached 2.2% of the entire Web universe in January, an increase of 160% compared to December. The site credits its record growth and traffic results to stepped-up online and offline marketing efforts, including its first advertising branding campaign which kicked off in print in January. A series (4-6 print executions) of full-page, page dominant, and quarter page ads appeared in an array of newspapers including: New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times, Washington Post, Chicago Tribune Chicago Tribune Daily newspaper published in Chicago. The Tribune is one of the leading U.S. newspapers and long has been the dominant voice of the Midwest. Founded in 1847, it was bought in 1855 by six partners, including Joseph Medill (1823–99), who made the paper , San Francisco Chronicle The San Francisco Chronicle was founded in 1865 as The Daily Dramatic Chronicle by teenage brothers Charles de Young and Michael H. de Young.[2] The paper grew along with San Francisco to become the largest circulation newspaper on the West Coast of the and The Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). . The print ads are part of a larger, year-long offline advertising Advertising a Web site and its URL in traditional media such as radio, TV and magazines. Same as cross promotion. campaign that targets online career seekers with an optimistic and energetic new message: "Happy in a career. Happy in life." Television spots will roll out in key markets starting in March. "We are extremely pleased with the advertising campaign and look forward to March when we begin airing our television commercials," said Bernard Hodes, president of CareerMosaic. "Our jump in site traffic is a very strong indication that our online and offline marketing efforts are definitely working. We are committed to maintaining CareerMosaic's leadership position within the online recruitment category to keep CareerMosaic prominent in the minds of both employers and job seekers." About CareerMosaic CareerMosaic pioneered the online recruitment category when it launched on July 4, 1994. As the premier employment site on the Web, CareerMosaic has nearly 5 million visitors each month, according to Nielsen/IPRO, the independent Internet site auditor. CareerMosaic is the recipient of numerous awards for ease of use, functionality, and design. It averages up to 550,000 job searches a day, over 100,000 job listings from tens of thousands of employers around the world and more than 140,000 current resumes to search and free resume-posting. CareerMosaic also offers online job fairs with immediate opportunities with top employers, career resources, and a special feature for college students. CareerMosaic was created and launched on the Web on July 4, 1994. It has a global reach, with individual sites in more than a dozen countries in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Asia, and Australia. It offers industry-specific sites, including accounting and finance, healthcare, human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. , insurance, sales and marketing, public sector and technology. |
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