CareerEngine Retains Fulgent New Media, Inc. to Launch Multi-Million Dollar Advertising Campaign.NEW YORK--(BUSINESS WIRE)--Sept. 21, 1999-- CareerEngine, Inc. (a subsidiary of Helmstar Group, Inc., AMEX AMEX See: American Stock Exchange :HLM HLM Habitation à Loyer Modéré (France) HLM Houston Lake Mining, Inc (Val Caron, ON, Canada) HLM Heart-Lung Machine HLM Hierarchical Linear Modelling HLM Holland, Michigan ) today announced that it has hired Fulgent ful·gent adj. Shining brilliantly; radiant: "tower searchlights . . . as fulgent as half a billion candles" Nicholas Proffitt. New Media, Inc. (formerly KRM KRM Knowledge Resource Management Consulting) to launch the Company's multi-million dollar online, print and radio advertising campaign. The ad program will focus on enhancing brand awareness and driving user traffic to CareerEngine's leading network of 23 category specific recruiting sites. Managing the program will be Karen Karen Any member of a variety of tribal peoples of southern Myanmar (Burma). Constituting the second largest minority in Myanmar, the Karen are not a unitary group in any ethnic sense, as they differ among themselves linguistically, religiously, and economically. Macumber, Fulgent's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , who has related expertise as the former director of marketing and advertising for the highly successful Monster.com, formerly The Monster Board. CareerEngine's media program will initially highlight four of the firm's 23 career sites: SalesClassifieds.com, FinancialPositions.com, AccountingClassifieds.com and RetailClassifieds.com. Targeted media will include major online sites and radio outlets as well as top-tier consumer and trade publications. "This two-tier advertising program utilizing online and traditional media is a major stepping stone for CareerEngine's growth and will help educate job candidates and Fortune 1000 firms about our full range of employment services," said Tom Ferrara, President and CEO of CareerEngine. "Karen is precisely the person we need at the helm of our strategic advertising initiative. At Monster, she developed comprehensive sales support programs for an 80-member sales staff, significantly increased the site's traffic and helped Monster achieve its national status as a leading generalist gen·er·al·ist n. A physician whose practice is not oriented in a specific medical specialty but instead covers a variety of medical problems. generalist career site." A primary goal of Fulgent New Media includes differentiating CareerEngine as a category specific career site network, in contrast to most generalist career sites. Uniquely, CareerEngine offers a personal approach to online recruiting and career search by operating sites that are "virtual career communities" with hands-on recruiting and career development services managed by site advisors. "CareerEngine's model of category specific career sites is a unique and sought-after commodity in the world of online recruiting," said Karen Macumber. "Our goal is to effectively spread the word about how employers and candidates can benefit from these efficient and targeted job search communities." About CareerEngine, Inc. CareerEngine (http://www.careerengine.com) is the leading network of category specific career destination sites, including its flagship sites: ITClassifieds.com, SalesClassifieds.com and AccountingClassifieds.com. CareerEngine job counselors and recruiters help prospective candidates define, locate and secure career opportunities and/or consulting assignments. Headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , CareerEngine offers e-recruiting services to Fortune 1000 companies and has distribution partnerships with leading recruiting firms, which sell the services of CareerEngine's sites. The company is a subsidiary of Helmstar Group, Inc., a publicly traded merchant bank with a 25-year history. Certain statements in this press release constitute "forward looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Such forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. are based on current expectations and information available to management at this time. They may involve known risks, uncertainties, and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. |
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