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CareerEngine, Inc. Partners With Cornerstone; Partnership with Award-Winning Advertising Agency to Increase Recruitment Advertising on CareerEngine's Job Sites.


Business &Technology Editors

NEW YORK--(BUSINESS WIRE)--Feb. 17, 2000

CareerEngine, Inc. (a subsidiary of Helmstar Group, Inc., AMEX AMEX

See: American Stock Exchange
: HLM HLM Habitation à Loyer Modéré (France)
HLM Houston Lake Mining, Inc (Val Caron, ON, Canada)
HLM Heart-Lung Machine
HLM Hierarchical Linear Modelling
HLM Holland, Michigan
) today announced a distribution partnership with Cornerstone, a full-service marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  company with a specialty in recruitment advertising
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 and employee communications. The agreement will help to increase the number of employment opportunities for job-seekers on CareerEngine's network of 23 industry-specific career web sites.

Through this partnership, Cornerstone clients will have access to CareerEngine's targeted portal for job postings across 23 industry-specific career sites including ITClassifieds.com, SalesClassifieds.com, FinancialPositions.com, AccountingClassifieds.com and RetailClassifieds.com. The alliance allows Cornerstone to remain the single-point-of contact for arranging job postings and thereby reinforces the company's relationship with its clients. In addition, the CareerEngine.com site will feature the Cornerstone logo, with a direct link to Cornerstone's homepage (http://www.cstoneadv.com).

&uot;We welcome the opportunity to partner with a recognized expert in the recruitment advertising field,&uot; said Tom Ferrara, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CareerEngine. &uot;Cornerstone's award-winning creativity and advertising skill will help us attract additional high-caliber job candidates to our network of sites.&uot;

&uot;CareerEngine's targeted approach to employment services complements our commitment to deliver unique branding and focused results to our clients,&uot; said Alistair Russell, Executive Vice President of Cornerstone.

CareerEngine recently announced advertising recruitment partnerships with Rich/Gardner Advertising, JWT JWT J. Walter Thompson (agency)
JWT Java Windows Terminal
JWT Just War Theory
JWT Jim Wolf Technology
JWT Java Workflow Tooling
JWT John Wayne Trail (US Army Yakima Training Center)
JWT Justified War Theory
 Specialized Communications, Asri.com, McFrank &Williams, NPM NPM National Poetry Month
NPM National Postal Museum
NPM New Public Management
NPM National Association of Pastoral Musicians (Silver Spring, Maryland)
NPM Network Processor Module
NPM National Project Manager
 Advertising, Ad Club, Arlen Advertising, Nolan Advertising, BB &A / Ad Dimensions, Esrock Advertising and Alstin Advertising.

About CareerEngine, Inc.

CareerEngine (http://www.careerengine.com) is the leading network of category specific career destination sites, including its flagship sites: ITClassifieds.com, SalesClassifieds.com and AccountingClassifieds.com. CareerEngine job counselors and recruiters help prospective candidates define, locate and secure career opportunities and/or consulting assignments. The network's 23 individual sites are interactive &uot;virtual communities&uot; that offer a personal approach to online career search. Headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, CareerEngine offers e-recruiting services to Fortune 1000 companies and has distribution partnerships with leading recruiting firms, which sell the services of CareerEngine's sites. CareerEngine is a subsidiary of Helmstar Group, Inc., a publicly traded merchant bank with a 25-year history.

About Cornerstone

Founded in 1980, Cornerstone provides national and international advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  and corporate communications services for companies based in Washington, DC, Northern Virginia and Maryland. Cornerstone specializes in employer branding and employee communications, with a current focus on Internet recruitment advertising.

Certain statements in this press release constitute &uot;forward-looking statements&uot; relating to CareerEngine within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Such forward-looking statements are based on current expectations and information available to management at this time. They may involve known risks, uncertainties, and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 17, 2000
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