Cardonet and Yantra Enter Marketing Alliance; Firms Join Forces to Deliver Comprehensive B-to-B E-Marketplace Solutions.Business Editors and High Tech Writers SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--April 27, 2000 Cardonet, Inc. (www.cardonet.com), the definitive provider of catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. content management solutions for business-to-business e-marketplaces, today announced a joint marketing alliance with Yantra Yantra is a Sanskrit word that is derived from the root meaning "to restrain, curb, check".[1][2] Meanings for the noun derived from this root include "that which restrains or fastens, any prop or support", "a fetter", "any instrument or machine", "an Corporation (www.yantra.com), a leading provider of e-commerce operations solutions for the net economy. Under the terms of the alliance, the companies will co-market solutions that will make it easier for e-marketplaces to facilitate transactions between buyers and sellers, resulting in greater customer satisfaction and retention. MarketStand, Cardonet's catalog content management system, provides the infrastructure necessary for e-marketplaces to effectively build and maintain transactive catalogs. PureEcommerce(TM), Yantra's leading e-commerce operations product, provides complete transaction management throughout the extraprise through real-time management of order, inventory, delivery, and fulfillment functions. By working together, the two companies can improve e-market purchasing functions and ensure that buyer transactions are more efficiently processed through the entire purchasing cycle. "The need to integrate the order, inventory, delivery and fulfillment functions with the marketplace catalog is critical for successful completion of transactions," stated Itay Mieri, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Cardonet. "By partnering with Yantra, we are able to offer a more complete technology solution for this critical e-marketplace need." "Cardonet provides an important solution for managing the content and catalogs that are critical for e-marketplace success," said Rachel Lev lev-, pref See levo-. , Vice President of Marketing for Yantra. "The powerful combination of each companies' technology and expertise will enable trading partners to reap the rewards of integration on both the content and catalog fronts." Yantra joins a growing list of strategic alliances announced by Cardonet, including Ariba, Asera, Consolidated Commerce, Extricity, idapta, and Intershop. About Cardonet: Cardonet, Inc. (www.cardonet.com) combines unmatched expertise with superior technology to provide the definitive catalog content management solution for business-to-business e-marketplaces. Its growing list of leading customers and strategic partners include Ariba, Asera, Consolidated Commerce, Cross Commerce, Epylon, Extricity, Intelligent Digital, Intershop, Sherwood Forest Sherwood Forest, formerly a large royal forest, mainly in Nottinghamshire, central England. Remnants of the forest exist near Mansfield and Hucknall; efforts began in the 1990s to replant and expand it. It is famous as the haunt of Robin Hood and his band. , and Yantra. Cardonet, headquartered in Santa Clara, Calif., was founded in 1997 and is backed by Sequoia Capital Sequoia Capital is a venture capital firm founded by Don Valentine in 1972. The firm's partners include Don Valentine, Pierre Lamond, Michael Moritz, Doug Leone, Mike Goguen, Mark Stevens, Jim Goetz, Sameer Gandhi, Roelof Botha, and Mark Kvamme. , Giza GE Capital, and Yozma Venture Capital. About Yantra Corporation: Yantra is a leading provider of e-Commerce Operations solutions for the Net economy. Yantra's expertise in supply chain execution, manufacturing, retail, and net marketplace business models enables the company to provide comprehensive solutions to the challenges facing today's e-businesses. Yantra's PureEcommerce(TM) enables flawless execution of transaction management across the extraprise and ensures a superior, value-added buyer and seller experience. Yantra has implemented the PureEcommerce solution with leading Fortune 500 companies, B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business e-Businesses, e-Retailers, and Net Marketplaces, such as Honeywell, Motorola, Texas Instruments See TI. (company) Texas Instruments - (TI) A US electronics company. A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq. , VerticalNet, SciQuest.com, Purchasing Center, Toysmart.com, and Chempoint.com. Yantra Corporation, founded in 1995, is privately held and is based in Acton, Massachusetts Acton is a suburban town in Middlesex County, Massachusetts, United States about twenty-one miles west-northwest of Boston along Route 2 west of Concord and about eleven miles (18 km) southwest of Lowell. The population was 20,331 at the 2000 census. . For more information, visit www.yantra.com. |
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