Cardonet Helps CrossCommerce Deliver Merchandise-on-Demand -TM- for Content-Centric Sites.Business Editors & High-Tech Writers SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--June 20, 2000 CrossCommerce Uses Cardonet MarketStand(TM) to Manage Its Virtual Product Warehouse(TM) Cardonet, Inc. (www.cardonet.com), the definitive provider of catalog content aggregation solutions for business-to-business e-marketplaces, today announced that CrossCommerce, the first E-Merchandising Service Provider, selected Cardonet MarketStand(TM) Suite 2.0 to manage the CrossCommerce Virtual Product Warehouse. The Virtual Product Warehouse, a key component of CrossCommerce's E-Merchandising Platform, provides subscribing customers with access to millions of intelligently categorized cat·e·go·rize tr.v. cat·e·go·rized, cat·e·go·riz·ing, cat·e·go·riz·es To put into a category or categories; classify. cat SKUs across a broad range of product categories. As an E-Merchandising Service Provider, CrossCommerce helps content-centric online companies such as Automall.com and DataStone, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control monetize their Web site traffic by enabling them to directly offer merchandise relevant to their content. Faced with the challenge of aggregating widely differing data structures provided by its product suppliers, CrossCommerce turned to Cardonet to develop a common data format for over 70 million product SKUs contained in its Virtual Warehouse. Cardonet MarketStand acts as a Content Factory and makes it easy for CrossCommerce's content department to aggregate, normalize normalize to convert a set of data by, for example, converting them to logarithms or reciprocals so that their previous non-normal distribution is converted to a normal one. and classify millions of SKUs, from thousands of suppliers. By using Cardonet MarketStand Suite to develop the largest online inventory of merchandise, CrossCommerce is helping its subscribers easily and efficiently select products relevant to the content of their sites, resulting in a better buying experience for the end-user. "We chose Cardonet because they are recognized as the expert provider of catalog aggregation solutions," said Raj Sarasa, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. and co-founder of CrossCommerce. "The advanced technology of Cardonet MarketStand makes our job easier by allowing us to focus on our expertise of turning content-centric sites into next-generation providers of online commerce. Cardonet MarketStand helps us get to market faster while reducing the costs associated with developing and maintaining an online product warehouse of this magnitude. With Cardonet MarketStand, we are able to get the right products in front of the right buyers, increasing the chance of successful transactions." Recently introduced to the market, Cardonet MarketStand 2.0 simplifies the process of supplier product classification by creating transactive catalogs that make it easier for buyers to find products quickly, stimulating a better buying experience through faster, smoother transaction service. Itay Meiri, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Cardonet added, "CrossCommerce is a great example of how Cardonet MarketStand can be used to create efficiency in e-marketplaces by building multi-vendor catalogs that normalize large data sets and classify a wide range of products so that they can be found quickly and easily." About Cross Commerce Formed in 1999 as the industry's first E-Merchandising Service Provider, CrossCommerce is transforming content-centric sites into next-generation providers of online commerce. The company enables these sites to quickly monetize their traffic and maintain direct ownership of the customer relationship without disrupting their primary focus of creating compelling content and services. CrossCommerce automates core e-commerce business practices, which until now have required expertise in merchandising, product sourcing, transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. , fulfillment, and customer service. The company also provides comprehensive Merchandising Intelligence that is a prerequisite to successful selling online. As a result, content, community, entertainment, and affinity sites can now offer targeted commerce to their customers without complex, expensive, and lengthy system integration and product sourcing. The company's co-founders -- Peter Nordberg, Raj Sarasa, and Jim Oliver -- are industry veterans with backgrounds at leading companies that include WebLogic, Apple Computer, and Hewlett-Packard. Privately held, with blue-chip investors that include The Sprout Group, Nexus Group, and Osprey osprey (ŏs`prē), common name for a bird of prey related to the hawk and the New World vulture and found near water in most parts of the world. Ventures, CrossCommerce is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . For more information, visit the company's Web site at www.crosscommerce.com or call 415/315-1000. About Cardonet, Inc. Founded in 1997 and headquartered in Santa Clara, Ca., Cardonet, Inc., (www.cardonet.com) combines unmatched expertise with superior technology to provide the definitive catalog content management solution for business to business e-Marketplaces. Cardonet enables e-marketplaces to create and maintain transactive catalogs that enhance the buyer's experience, and increase marketplace transactions resulting in repeat customers and reduced time-to-market. Cardonet's growing list of leading customers and strategic partners include Ariba, Asera, Consolidated Commerce, Cross Commerce, Epylon, idapta, Intershop, Sherwood Forest Sherwood Forest, formerly a large royal forest, mainly in Nottinghamshire, central England. Remnants of the forest exist near Mansfield and Hucknall; efforts began in the 1990s to replant and expand it. It is famous as the haunt of Robin Hood and his band. , and Yantra Yantra is a Sanskrit word that is derived from the root meaning "to restrain, curb, check".[1][2] Meanings for the noun derived from this root include "that which restrains or fastens, any prop or support", "a fetter", "any instrument or machine", "an . Privately-held, Cardonet is funded by leading venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] including Sequoia Capital Sequoia Capital is a venture capital firm founded by Don Valentine in 1972. The firm's partners include Don Valentine, Pierre Lamond, Michael Moritz, Doug Leone, Mike Goguen, Mark Stevens, Jim Goetz, Sameer Gandhi, Roelof Botha, and Mark Kvamme. , Giza GE Capital and Yozma Venture Capital. |
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