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Cardo Pump reorganizes sales effort.


CARDO Car´do   

n. 1. (Zool.) The basal joint of the maxilla in insects.
 PUMP REORGANIZES SALES EFFORT. Cardo Pump, Finland Finland, Finnish Suomi (swô`mē), officially Republic of Finland, republic (2005 est. pop. 5,223,000), 130,119 sq mi (337,009 sq km), N Europe. , will change its sales organization, concentrating its marketing activities into one channel and one brand. A new sales unit focusing on customers in the pulp and paper industry The global pulp and paper industry is dominated by North American (United States, Canada), northern European (Finland, Sweden) and East Asian countries (such as Japan). Australasia and Latin America also have significant pulp and paper industries.  will be established. Products are currently sold through two parallel organizations under the brands ABS (Automatic Backup System) See backup program.  and Pumpex, but under the new plan all marketing will be under the brand name ABS. Cardo Pump's pulp and paper business consists mainly of large global units operating in the international market. Cardo Pump will establish a key account company focusing on this group. The new company will be based in Gothenburg, Sweden.
COPYRIGHT 2004 Paper Industry Management Association
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Supplier News
Publication:Solutions - for People, Processes and Paper
Date:Jul 1, 2004
Words:105
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