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Cardlytics Taps David Torgerson as Senior Vice President of Bank Sales.


Former CheckFree executive, proven innovator to lead banking industry sales of Cardlytics' merchant-funded rewards technology

ATLANTA -- Cardlytics, a provider of targeted, card-based, merchant-funded rewards technology, has added former CheckFree vice president, David Torgerson, as senior vice president of Bank Sales.

Torgerson is a proven industry innovator and patent holder for payments technology with 18 years of sales experience. Prior to Cardlytics, he served as vice president of Electronic Billing Electronic billing is the electronic delivery and presentation of financial statements, bills, invoices, and related information sent by a company to its customers. Electronic billing is also referred to as the following:
  • e-billing
  • EBPP
 Solutions for CheckFree. In that role, Torgerson led the sales strategy for the company's payment, electronic billing, and remittance processing products to top banks and merchants. He also led the launch of eBill Direct, a system that enabled Web site billing and payment capabilities.

"David Torgerson is much more than a seasoned sales executive," said Scott Grimes Scott Richard Grimes (b. July 9 1971, Lowell, Massachusetts) is an American actor and musician. He is the uncle of Camryn Grimes, who is best known for her role as "Cassie Newman" on The Young and the Restless. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and founder of Cardlytics. "He is a proven innovator in every sense and his close working relationship with major clients led to the development of many new successful product lines at CheckFree. David is David I, king of Scotland
David I, 1084–1153, king of Scotland (1124–53), youngest son of Malcolm III and St. Margaret of Scotland. During the reign of his brother Alexander I, whom he succeeded, David was earl of Cumbria, ruling S of the Clyde
 a significant asset to the Cardlytics team."

"Cardlytics has created an approach to debit rewards that has been proven to deliver rewards that people want and that banks can easily deliver," said Torgerson. "It is exciting not only to work with such an amazing a·maze  
v. a·mazed, a·maz·ing, a·maz·es

v.tr.
1. To affect with great wonder; astonish. See Synonyms at surprise.

2. Obsolete To bewilder; perplex.

v.intr.
 technology, but also with a team that has a reputation for innovation in the payments industry."

Torgerson also served as vice president of Strategic Sales for Denver-based First Data. He has a bachelor's degree from Otterbein College in Westerville, Ohio Westerville is a city in Franklin and Delaware Counties in the U.S. state of Ohio. It is a suburb of Columbus. The population was 35,318 at the 2000 census. Geography
Westerville is located at  (40.123496, -82.
.

About Cardlytics

Through a highly-relevant, "market-of-one" approach, Cardlytics provides banks with a new way to provide rich rewards to customers by providing targeted, appropriate merchant-funded offers based on their individual purchase behavior, helping consumers realize savings of hundreds of dollars per year on the products they purchase every day. Cardlytics is redefining card rewards programs through its multi-channel platform that can extend offers to bank customers through the breadth of the bank's electronic channels including online banking, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
, e-mail, mobile, online-mall and social networks. For more information about Cardlytics, visit www.cardlytics.com.
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Publication:Business Wire
Geographic Code:1U5GA
Date:Oct 8, 2009
Words:338
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