Cardiff Software Names Robert J. Weideman as Vice President of Marketing.SAN MARCOS San Marcos (săn mär`kəs). 1 City (1990 pop. 38,974), San Diego co., S Calif., a northern suburb of San Diego; settled 1880s, inc. 1963. , Calif.--(BUSINESS WIRE)--Feb. 15, 1999--Cardiff Software Inc., the leader in automated data collection software, announces the appointment of Robert J. Weideman as vice president of marketing. Weideman will be responsible for all marketing activities for the company, including strategic marketing, product management and promotion, market research, and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . "Robert is a strong addition to the Cardiff management team, bringing with him valuable industry, Internet and marketing experience," said Dennis Clerke, president of Cardiff Software. "While our company has shown tremendous success in the past year, Robert will help us to extend upon that success and will be a key part of expanding Cardiff's positive brand identity worldwide." Weideman was previously vice president of marketing for Template Graphics Software Inc., and has held senior marketing management and product management positions at Computer Associates International and AGE Logic. He is also a veteran of the United States Air Force United States Air Force (USAF) Major component of the U.S. military organization, with primary responsibility for air warfare, air defense, and military space research. It also provides air services in coordination with the other military branches. U.S. . While with TGS TGS Tokyo Game Show TGS Ticket-Granting Service TGS Ticket-granting Server TGS The Good Shepherd TGS Teen Girl Squad TGS The Gargoyles Saga TGS Texas Gourd Society TGS Tomato Growers Supply TGS Trinity Grammar School TGS Tomographic Gamma Scanner , Weideman defined and implemented the strategy to establish the Internet 3D standard VRML (Virtual Reality Modeling Language) A 3D graphics language used on the Web. After downloading a VRML page, its contents can be viewed, rotated and manipulated. Simulated rooms can be "walked into." The VRML viewer is launched from within the Web browser. , through a teaming with Silicon Graphics Inc. in 1995. Endorsed at that time by Netscape, Spyglass, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Digital Computers and over 15 other leading Internet vendors, VRML has since become an official ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. standard supported by Microsoft Corp. and over 200 organizations. Weideman has also been a contributing columnist and author for various industry publications, and is a requested speaker at industry and technical forums worldwide. "I am excited to join Cardiff Software, which has a strong reputation for delivering quality solutions that consistently exceed customer expectations," said Weideman. "Cardiff has paved the way for expanding the role of automated data collection, which is the first step in data warehousing See data warehouse. data warehousing - data warehouse , data mining and document processing applications. Through integration with partner technologies, Cardiff is revolutionizing business processes -- and reducing costs -- across many market segments. I see Cardiff Software as uniquely positioned to deliver scalable information capture and verification solutions for companies of all sizes." About Cardiff Software Inc. Cardiff Software Inc. (www.cardiffsw.com) is the form processing leader with more than 20,000 TELEform installations worldwide. Cardiff Software's TELEform is a scalable network solution that provides high-volume throughput for automated data collection using paper, electronic, and Internet or Intranet forms. Cardiff markets its TELEform software, training and services directly and through a certified, international reseller channel. For more information, contact Cardiff Software at 760/752-5244. Cardiff Software and TELEform are registered trademarks of Cardiff Software Inc.(c) 1991-1999. |
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