Cardiff Appoints Creighton Grose to Director of Marketing Communications.Business Editors/High-Tech Writers SAN DIEGO--(BUSINESS WIRE)--July 16, 2003 Grose Brings 10 Years of Brand Strategy and Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales Experience to Cardiff's Strategic Marketing Initiatives Cardiff Software Inc., a leading global provider of business process automation solutions, today announced the addition of Creighton Grose as director of marketing communications. Grose will oversee the strategic direction and execution of brand strategy and marketing communications for Cardiff. As a seasoned marketing executive, Grose brings to Cardiff more than 10 years of experience developing marketing strategies and programs for enterprise software and technology strategy organizations. He also brings a proven track record of building successful global programs for software product launches, initial public offering communications and comprehensive public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most strategy. Most recently, Grose served as a director of marketing at Divine Inc., an innovator of extended enterprise technology solutions, where he assisted in the integration of numerous software acquisitions, corporate positioning and the development of vertical market solutions. Previously, Grose developed marketing strategies and repeatable customer experience solutions for marchFirst, which was acquired by Divine. Working for innovators innovators people who will try new things. early innovators important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems. such as Northlich and Ciber, Grose spent several years consulting on brand strategy and marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). . During that time, he created customer acquisition, strategic marketing and interactive marketing solutions for global organizations such as Proctor A person appointed to manage the affairs of another or to represent another in a judgment. In English Law, the name formerly given to practitioners in ecclesiastical and admiralty & Gamble, Microsoft(R), Marriott, Sara Lee
Sara Lee Corporation (NYSE: SLE) is a global consumer-goods company based in Downers Grove, Illinois, USA. , AT&T and Sybase(R). "Creighton's extensive enterprise software marketing experience with brand strategy and marketing communications makes him a perfect fit for Cardiff," said Dan Shirra, Cardiff's vice president of worldwide marketing. "With a proven track record for building successful global programs for software product launches, Creighton is joining Cardiff at an opportune op·por·tune adj. 1. Suited or right for a particular purpose: an opportune place to make camp. 2. Occurring at a fitting or advantageous time: an opportune arrival. time." "Cardiff's leading enterprise software solutions, strong customer base and global sales channel provides a ripe opportunity for significant growth," said Grose. "I am looking forward to the opportunity to further strengthen Cardiff's brand and marketing strategy and expand awareness for the company with a broader audience." About Cardiff Software Inc. Put Information to Work -- Cardiff Software (www.cardiff.com) is a leading provider of document and form-driven business process automation solutions for Global 2000 organizations. The Cardiff family of integrated software Separate software components or applications that have been combined into one package. See integrated software package. products empowers organizations to automate To turn a set of manual steps into an operation that goes by itself. See automation. existing business processes using technology to capture, process and connect to strategic business information, thereby improving employee productivity, customer service and profitability. In business since 1991, Cardiff has a global distribution network reaching every continent and more than 20,000 customers worldwide spanning every industry. (C) 1991-2003 Cardiff Software Inc. All rights reserved. TELEform, LiquidOffice, LiquidCapture and MEDIclaim Option are trademarks of Cardiff Software Inc. All other trademarks and registered trademarks belong to their respective owners. |
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