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Cardiff Announces AudienceOne Personalization Server V2.0 at COMDEX Fall 2000.


Business Editors/Technology Writers

COMDEX The former, premier computer trade show in the U.S. Although it grew into an end user event, it was originally created for dealers and distributors (it was the COMputer Dealers EXposition).  Fall 2000

LAS VEGAS--(BUSINESS WIRE)--Nov. 13, 2000

AudienceOne Closes the Loop for Complete Online Transactions, Using Data to Assemble and Deliver Custom PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format.  Documents Over the Web,

E-Mail, Fax and Print

Cardiff Software Inc. today announced a major upgrade to its award-winning dynamic document assembly software, AudienceOne(R) Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  Server(TM).

The AudienceOne Personalization Server upgrade offers a powerful new way to automate business document processes by using XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 document assembly and variable publishing rules to create custom online documents from an existing PDF document library. Specific upgrades from the v1.x versions to v2 include: a simpler user interface and installation, support for XML and Windows 2000 compatibility.

AudienceOne is ideal for automating the creation and delivery of a wide range of digital documents, including business documents, loan kits, sales proposals, contracts and marketing items. With AudienceOne, companies can use their database and Web applications to create and deliver business documents -- instantly.

eGov and Digital Business Documents

Government Agencies and Global 2000 organizations count on Adobe PDF as their digital document standard. The AudienceOne Personalization Server uses Adobe PDF to create online documents that are "fillable and signable," and includes native support for building eForm pages and including digital signature fields.

Additionally, the Personalization Server creates a unique table of contents per custom document with hyperlinks to relevant pages. Specific applications include event confirmations and follow-up documents, self-service collateral, co-branding for channel partners and sales collateral fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 with sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists.  solutions.

AudienceOne can be connected directly to standard HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
 eForms on your Web site, adding automated document response and delivery to "Information Please," White Paper and Technical Support Applications. AudienceOne supports delivery via Web, e-mail, fax or print on demand.

Users can also configure See configuration.

(software) configure - A program by Richard Stallman to discover properties of the current platform and to set up make to compile and install gcc.

Cygnus configure was a similar system developed by K.
 variable data in the header or body of the text that will be sent along with the PDF document when using e-mail for delivery.

AudienceOne Personalization SDK (Software Developer's Kit) See developer's toolkit and Windows SDK.

SDK - Software Developers Kit (or "Software Development Kit").


The AudienceOne Personalization SDK is everything you need to integrate AudienceOne with database, document management and custom Internet applications. The SDK supports Java, Visual Basic(TM), Visual C++(TM) and other programming languages.

XDML XDML Extensible Document Markup Language  -- eXtensible Documents

AudienceOne supports XDML (eXtensible Document Markup Language markup language

Standard text-encoding system consisting of a set of symbols inserted in a text document to control its structure, formatting, or the relationship among its parts. The most widely used markup languages are SGML, HTML, and XML.
) as its Job Ticket language. This allows organizations to drive AudienceOne projects from wireless devices, content management systems and custom applications.

Key Benefits
-- Integrate with existing backend systems using an XML job ticket format
called XDML

-- Publish to PDF and immediately recognize the reduction in costs associated
with offset printing assembly and delivery.

-- Automate the process so customers receive immediate, relevant and quality
materials improving their interaction with the company.

-- Import graphics in their native format without converting first to PDF,
reducing overall document size. Supported formats include: PCD, TIFF, JPG, WMF,
BMP and PNG. Barcode support is native in the software, for users to specific
barcodes as variable data.

-- Offer complete online transactions using the infrastructure already in
place.

-- Centralize document creation and management, consequently offering immediate
access to updated information, eliminating obsolete and inaccurate documents.


Pricing and Availability

The AudienceOne Personalization Server v2 will begin shipping on Dec. 4, 2000, with pricing starting at $45,000. Cardiff offers consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
 to build specific applications. For more information, contact Cardiff at 760/936-4500 or visit the Web site for information and extensive demos at www.Cardiff.com/A1.

About Cardiff

Cardiff's integrated eTransaction solutions are used by more than 20,000 organizations, including Global 2000 companies, to automate a wide range of business transactions and processes. Cardiff's Information Capture, eForm and Personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 Interaction solutions work together to replace manual processing with automated online systems, putting information to work more quickly and affordably than ever before.

Cardiff TELEform(R) and MediClaim(TM) Information Capture products automatically convert paper forms and documents into online information for database, XML and e-business applications.

Cardiff's eForm Warehouse(TM) Suite, HTML+Forms(TM) and PDF+Forms(TM) are used to automate the collection and processing of data from Internet forms and to replace corporate paper forms with automated online eForms.

Cardiff Personalized Interaction products automatically create and deliver high-quality personalized documents and include the AudienceOne(TM) Personalization Server and AutoMerge Publisher(TM).

More information on Cardiff eTransaction Solutions can be found at www.Cardiff.com.
COPYRIGHT 2000 Business Wire
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 13, 2000
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