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Cardiff's New AutoMerge Publisher Transforms ERP, Database, XML Data Into Personalized eForms and eReply Documents.


Business Editors & High-Tech Industry Writers

SAN DIEGO--(BUSINESS WIRE)--Aug. 21, 2000

New Product Leverages the Internet and Adobe PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format.  to

Automate To turn a set of manual steps into an operation that goes by itself. See automation.  the Delivery of Pre-Filled eForms

Implements ePaper-Based Invoices,

Membership Cards, Certificates and More

Cardiff Software, Inc. today introduced AutoMerge Publisher, a new product that automates the creation and delivery of personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
, pre-filled eForms and eReply documents.

AutoMerge Publisher (AMP) is a new add-on to Cardiff TELEform, used by more than 20,000 organizations worldwide to automate the processing of paper and eForms. Where TELEform collects, cleans and processes incoming data, AutoMerge Publisher automates the delivery of pre-filled forms, and can automate the 'next step' by delivering personalized response documents, including invoices, membership cards and confirmations.

"AutoMerge Publisher is the next step in our eTransaction strategy of automating every part of the business process," said Dennis Clerke, co-founder, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Cardiff. "By combining the quality of paper with the efficiency of e-mail and the Web, we are empowering a wide range of highly valuable delivery and response applications."

AutoMerge Publisher merges data with form templates to deliver personalized pre-filled forms using print, fax, e-mail and Adobe PDF. Within form merge applications, AutoMerge Publisher can pre-fill portions of a form with name, company and known contact information, while leaving the unknown form questions blank. Pre-filled forms are created via an automated batch process and sent by the thousands over e-mail as standard Adobe PDF attachments. Users can complete and submit these forms online or can print and fax the completed form into the TELEform system for automated processing.

Another application of AutoMerge Publisher is the creation of Personalized eReply documents, including creating high-quality invoices and purchase orders from raw data or creating and delivering personalized coupons, membership cards, preferred customer offers and certificates over the Web. Personalized eReply documents are ideal for opt-in e-mail See opt-in.  marketing campaigns, as variable customer information and graphics can be added on a per-e-mail basis automatically.

1-2-3 AutoMerge

Implementing an AutoMerge Publisher application is an easy process. The point-and-click Form Designer creates a form-merge document template (1) A pre-designed document or data file formatted for common purposes such as a fax, invoice or business letter. If the document contains an automated process, such as a word processing macro or spreadsheet formula, then the programming is already written and embedded in the . The template can be multiple pages, and the system supports the insertion of variable data, text, barcodes and graphics. Next, the merge and business rules are applied to the project, connecting the template with data from nearly any data source, including paper forms, eForms, XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 data streams, ODBC (Open DataBase Connectivity) A database programming interface from Microsoft that provides a common language for Windows applications to access databases on a network.  databases and ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer.  applications. Finally, the designer selects the publishing target of print, fax, e-mail and Adobe PDF and executes the AutoMerge.

"AutoMerge Publisher fits perfectly with the strategy behind Adobe ePaper Solutions," said Monika Kessling, Marketing Manager for Adobe ePaper Solutions. "AMP leverages Acrobat Forms A feature in Acrobat that lets you create a form in your word processor or other application and convert it to the PDF format. The form can be filled in online using Acrobat or Adobe Reader (Acrobat Reader).  through automated delivery and online submission, and takes advantage of the high-fidelity of Adobe PDF. Cardiff continues to be a strong partner in putting Adobe ePaper to work."

Pricing and Availability

AutoMerge Publisher is a $5,000 add-on to Cardiff TELEform, which starts at $2,500. Existing TELEform users will receive a free copy of AutoMerge Publisher by upgrading to TELEform v7 by September 30, 2000. Visit www.Cardiff.com or call 760/936-4500 for more details. Interactive demonstrations of AutoMerge Publisher can be found at www.Cardiff.com/AMP.

About Cardiff Software

Cardiff's integrated eTransaction solutions are used by more than 20,000 organizations, including Global 2000 companies, to automate a wide range of business transactions and processes. Cardiff's Information Capture, eForm and Personalized Interaction solutions work together to replace manual processing with automated online systems, putting information to work more quickly and affordably than ever before.

Cardiff TELEform(R) and MediClaim(TM) Information Capture products automatically convert paper forms and documents into online information for database, XML and eBusiness applications. Cardiff's eForm Warehouse(TM) Suite, HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
+Forms(TM) and PDF+Forms(TM) are used to automate the collection and processing of data from Internet forms, and to replace corporate paper forms with automated online eForms. Cardiff Personalized Interaction products automatically create and deliver high-quality personalized documents, and include the AudienceOne(TM) Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  Server and AutoMerge Publisher(TM).

More information on Cardiff eTransaction solutions can be found at www.Cardiff.com.
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Publication:Business Wire
Date:Aug 21, 2000
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